2.0 Adoption in the Enterprise - The After

1. Must Join the Audio Portion of This Event U.S. & Canada: 1-800-763-5615 International: 00 +1 212-231-2908 For assistance during the call: Press *0 to reach a ReadyTalk operator Twitter - #acweb2 2.0 Adoption in the Enterprise The “After” Engage. Evangelize. Empower. This webinar is sponsored by: © Copyright 2010 2.0 Adoption Council. All rights reserved.

2. Housekeeping • This webinar is being recorded • For assistance during the call • Press *0 to reach a ReadyTalk operator • Your lines are muted • Please ask questions via the chat window • We will address questions at the end of the presentation • After the webinar • A copy of the presentation slides and link for the webinar recording will be sent to you within 24 hours of the webinar © Copyright 2010 2.0 Adoption Council. All rights reserved. 2

3. Agenda • Introduc)on • Plan for Adop)on (CSC) • Govern and Educate (Booz Allen Hamilton) • Deploy (Large Federal Agency) • Ques)ons and Answers © Copyright 2010 2.0 Adoption Council. All rights reserved. 3

4. Introduction • The 2.0 Adop)on Council is a member‐driven peer forum of business and IT leaders from large organiza)ons currently engaged in various stages of 2.0 adop)on. • NewsGator is sponsoring a 4‐week webinar series exploring adop)on strategies and tac)cs from representa)ve members. • Presen)ng members for today’s webinar, “The ATer” include: Claire Flanagan CSC Senior Manager, KM and Social Collabora)on Strategy @cﬂanagan Megan Murray Booz Allen Hamilton Project Coordinator and Community Manger @meganmurray Kevin Jones Dyne)cs Social Strategist @kevindjones © Copyright 2010 2.0 Adoption Council. All rights reserved. 4

6. Plan for Adoption Adoption Principles Don’t Do Overlook execu7ve influence Get execu7ves involved Match org chart taxonomy Allow collabora7on paBerns to emerge Fail to provide guidance Be ready with “What do I use when?” Install and forget about it Locate community manager and advocates Launch with a blank slate “Stage the house” Think just work, no play Provide a virtual water cooler Deploy “one‐size fits all” plan Tailor adop7on plans to fit your culture © Copyright 2010 2.0 Adoption Council. All rights reserved. 6

7. Plan for Adoption Multi-tiered Advocate Program "A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council, November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html © Copyright 2010 2.0 Adoption Council. All rights reserved. 7

8. Plan for Adoption Multi-tiered Advocate Program "A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council, November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html © Copyright 2010 2.0 Adoption Council. All rights reserved. 8

10. Plan for Adoption Seed Purpose-Driven Use Cases • Where have we done this before? • Global peer community support • New business opportuni)es • Product development • Communi)es of prac)ce • Professional development • Exper)se loca)on • Learning • Research © Copyright 2010 2.0 Adoption Council. All rights reserved. 10

11. Plan for Adoption Seed Purpose-Driven Use Cases (cont’d) Virtual “Watercooler” • Create opportuni)es for global workers to meet • Rela)onships bridge )me and distance barriers “The value of a shared fire . . . People work beer together when they know one another on a personal level.” “Water Cooler Talk Keeps Organiza5onal Culture Real”, Published: August 13, 2008 in Knowledge@W.P. Carey hp://knowledge.wpcarey.asu.edu/ar)cle.cfm?ar)cleid=1653 “Workers whose group cohesion was in the top third showed an increase in work productivity of more than 10%. Workers [with a larger network of company contacts], demonstrated increased produc)vity . . . of 4%.” “The Water Cooler Effect, Fewer memos, more coffee breaks?”, By Prof. Alex "Sandy" Pentland, November 22, 2009 hp://www.psychologytoday.com/blog/reality‐mining/200911/the‐water‐cooler‐effect “The ability to form, maintain, and exploit weak ties and the ability to convert poten)al )es into actual ones (either strong or weak) are both hugely valuable assets, both to individuals and to the enterprise in which they work.” “Enterprise 2.0: New Collabora5ve Tools for Your Organiza5on’s Toughest Challenges”, Andrew McAfee, Harvard Business Press, 2009 © Copyright 2010 2.0 Adoption Council. All rights reserved. 11

13. Plan for Adoption Measure Progress: Go Viral, Global • Measure Progress Participation Ladder • Page views 100% • Registered, ac)ve users 90% 80% • Par)cipa)on ladder 70% 60% • Global reach 50% 40% 30% • Groups or communi)es formed 20% 10% • Ac)vi)es (posts, reads: documents, forums, blogs) 0% • Capture Success Stories • Execu)ve, major corporate programs on‐boarding Contributors Consumers • Reduce cycle )me • New business, revenue Registered Users 16000 • New ideas, innova)on 14000 12000 • Measure Hearts & Minds 10000 8000 • Surveys 6000 4000 • Tes)monials 2000 0 • Seed thread in your tool Launch Month 1 Month 2 Month 3 © Copyright 2010 2.0 Adoption Council. All rights reserved. 13

16. Who, What, How •Security •Legal/ •Trust Compliance/ •User Flagging Export •Monitoring •Scans/Reporting •Human Resources •Education •Nudges •Marketing and •Participation Communications •Alerts •Enforcement •Community Managers © Copyright 2010 2.0 Adoption Council. All rights reserved. 16

17. Community Managers for E2.0 • Community Managers manage resources, measure, analyze and encourage ac)vity, informa)on process flows, and provide par)cipatory governance • Community Managers do not Manage people or create ac)vity hp://www.flickr.com/photos/franganillo/3553204471/ for the community ar)ficially • Community Managers are not “Big Brother” © Copyright 2010 2.0 Adoption Council. All rights reserved. 17

19. Education • Ubiquitous • Messaging • Self Support • Community Support • Representa)ve of your learning culture • Woven through internal training • Built into internal help resources © Copyright 2010 2.0 Adoption Council. All rights reserved. 19

23. Traditional vs. E2.0 Rollout • Focused on PEOPLE not PROCESS • This is everyone’s rollout • The future is unknown • Not only top‐down, but boom‐up • Orchestrate © Copyright 2010 2.0 Adoption Council. All rights reserved. 23

24. "A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council, © Copyright10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html November 2010 2.0 Adoption Council. All rights reserved. 24

25. Staged Rollout • Speciﬁc current communi)es • Large Reach • Passion • Proﬁles • Wide reach • Self created • Marke)ng • Marke)ng • Established communica)on • Larger communi)es channels • Videos, training, posters • Add in process • Move Func)onality • Func)onality & Communi)es © Copyright 2010 2.0 Adoption Council. All rights reserved. 25

26. Lessons • No one right way • Pre‐work will deﬁne rollout • Find and use passion • Make this EVERYONE’s project • Learn, Learn, Learn • You’ve only just begun © Copyright 2010 2.0 Adoption Council. All rights reserved. 26

28. Questions and Answers • You will receive a follow‐up email within 24 hours with links to: • The webinar recording, pdf of presenta)on & slide share url • Download the research paper referenced during the presenta)on, A Framework for 2.0 Adop5on in the Enterprise, by Gil Yehuda © Copyright 2010 2.0 Adoption Council. All rights reserved. 28

29. Engage. Evangelize. Empower.

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