The document discusses a vision for transforming the real estate market through the creation of a public, online database and digital marketplace that serves both business and consumers with a full service model. It emphasizes designing for user retention by guiding discovery and using whitespace while acknowledging that change takes time and cannot be forced.

1. Design for the features of tomorrow
Improve the KPIs of today

2. István
Ignácz
Product Manager @ ingatlan.com
(FSBO)

3. Real estate listing(?)
30k+ FSBO listings
Freemium product

4. Visionof market transformation

5. Realityas a Service

6. Cashflow
Established processes
Satisfied users
Working code

7. Futureof Real Estate

8. Public, Online DB
Digital Marketplace
B2B & B2C
Full service

9. Waitingfor the trigger

10. Long-long-long page
You can’t draw it
“We can hack it somehow”

13. How?

14. Design for retention
Grab their hands
Let them discover
White space is the king

15. Change is hard,
change is slow
Wait for it, but
not too much
Let them
discover
TL;DR

16. Thanks!Questions?