bio, skills, brand experience, awards, references, etc.

1. ISTVÁN CSEPERKÁLO
INTRO & REFERENCES

2. MAKING YOUR BRAND MORE SUCCESSFUL
consulting and delivering solutions in branding, advertising, content
20+ years of experience awarded creativity passion and ellaboration

3. Education & working experience…………………………………..………..………….4.
Brand experience………………………………………………………..……..………5.
Awards………………………………………………………………………..………..6.
Short history…………..………………………..…………………………..…….…..…7.
Possibilities……………………..………………………..………..………………..……8.
References……………………………………………………………..………………9.
Branding, rebranding..…………………………..…………………………..……….……9.
Advertising campaigns…………..………………………………………….….……..…..16.
Branded content ..…………………………………………………………..………….27.
Case studies……………………………………………………………..…………….29.
Contact………………………………………………………………………………34.

4. 1987 - 1991 Student at Fazekas Mihály Secundary School, Budapest
1991 - 1995 Student at Corvinus University of Budapest
1993 - 1995 Rock DJ at night clubs in Budapest
1996 - 2001 Creative director at Well Advertising & PR Agency
2001 - 2011 Creative director, partner at Noe’s Ark Advertising Agency
2011 - 2012 Operations manager & creative director at Createam Advertising Agency
2012 - Freelance brand communication consultant & creative director, producer
Professional skills: copywriting, creative directing, brand & communication strategy,
project management, account management, team leading, company management
EDUCATION & WORKING
EXPERIENCE

5. MULTINATIONAL & LOCAL
BRAND EXPERIENCE

6. AWARDS
Golden Effie / Effie Award (AXE Bodysutra campaign)
Bronze blade / Golden Blade Hungarian Ad Festival (AXE Bodysutra campaign)
Best Co-Brand Credit Card Campaign / Citigroup Europe,Africa, Middle-East region
(Malév-Citibank credit card design & lounch campaign)
Short list / Effie Award (Exit Magazine lounch campaign)
Short list / RMB Award (Exit Magaznine freecard)
Short list / Leaf Festival, Lissabon (Durex posters)
Bronze Blade / Golden Blade Hungarian Ad Festival (Durex radio spot)
Short list / Golden Blade Hungarian Ad Festival (Pepsi IslandTVC)
BestYoung Creative / RMB Hungary Award (Sport NewspaperTVC)
Silver Blade / Golden Blade Hungarian Ad Festival (Sony print ad)
Best Worldwide Cherry Coke Campaign

7. SHORT HISTORY
Well Advertising and PR Agency (1996-2001) It was my first offical workplace and these were very exciting times for me
and the whloe advertising industry in Hungary as well. I started as an account executive, but after a while changed to the
creative side. I worked as a copwriter, later creative team leader, and creative director. As the member of the management
I took part of building one of the leading national advertising agencies at that time.We started with 5 employees and 4
years later 40 people were working there.At the end of the period I was the leader of a 16 member creative team.
Noe’s Ark Advertising Agency ( 2001-2011) I met my founding partner earlier at Well, where the circumstancies forced us
to quit and establish our own agency. During few years we had built a superior team, a great client portfolio, won many
prizes and had so much really great time. Managing a 15 employee company as a co-owner, I had learnt to see the structure
and workflow in wider perspective than just a creative director.
Createam Advertising Agency (2011-2012) After Noe’s Ark the owners of Createam found me to lead the creative agency
of the company group. Coming from an outside position I had to restructure the company, rethink the workflows, redefine
the competencies, set up an evaluating system, etc. I spent there nearly a year, during while – along smaller projects – we
won E-on as a permanent client and handled the BTL communication of Telenor.
Freelance brand communication consultant & creative director, producer (2012 - ) I work for agencies if they need senior
competency or creative support and I also have my own clients. I cooperate with local and international companies, which
need brand development and creative execution. I’ve made branding or rebranding projects in different areas and managed
succesfull wider cooperations in mass-sport event and nature healthcare industries.

8. For brand owners:
• brand positioning & communication strategy
• creative development & execution of:
- branding, rebranding (brandname, slogan, logo, corporate image, website, etc.)
- advertising campaigns (TVC, radio, billboard, print ad, gerilla, ambient, online &
social media solutions, etc.)
- branded content (brandvideo, short feature or documentary film, tutorial, etc.)
For advertising agencies:
• creative support, outsource creative strategy & direction
For anybody open enough:
• thinking together, drinking some alcohol, saving the world
COOPERATION POSSIBILITIES

9. REFERENCES / BRANDING,
REBRANDING

16. REFERENCES / ADVERTISING
CAMPAIGNS

17. EARLIERTVCS
VITAMAX launch
SpriteTVC with Kornél Dávid NBA player
VodafoneVitamax lanch campaign
“The refere’s mother “ - A színes sport daily sportsnews launch campaign
Awarded:

18. SONY CAMPAIGNS
Awarded:

19. EXIT PROGRAMME MAGAZINE
LAUNCH CAMPAIGN
Awarded:

20. werkfilm, kilincsakasztó, standy
AXE BODYSUTRA CAMPAIGN Awarded:

21. Awarded:DUREX PEFORMA
CAMPAIGN

22. DUREXTINGLE INTERNATIONAL CAMPAIGN

23. MALÉV-CITIBANK CO-BRAND CAMPAIGN
Best Co-Brand Credit Card Campaign
Citigroup Europe,Africa, Middle-East region
Awarded:

24. SIÓTV ADS

25. RAMA CAMPAIGN
& BRANDED CONTENT

26. MCDONALD’S ONLINE CAMPAIGNS

27. REFERENCES / BRANDED
CONTENT

29. CASE STUDIES

30. BALATONMAN, MARATONMAN,
ULTRABALATON
We had started the cooperation with Balatonman
Triatlon Ltd. at 2012, when the company only had one
triathlon event held at lake Balaton. Next season we
launched a running platform called Maratonman for
running events and opened a running store named
Maratonman Depo.At the end of 2013 Ultrabalaton –
as the biggest Balaton based sport event – got into the
portfolio. Next year we launched Night Run Budapest
and a new triathlon event. In 2015 we contracted with
NN,Vodafone and Runner’s World as main sponsors. In
2016 there were two triathlon events and four running
events at Balaton and two at Budapest.

31. BALATONMAN, MARATONMAN,
ULTRABALATON
During the 4 years of cooperation we:
• had built a structured brand portfolio
• had increased the number of events from 1 to 6 / year
• had increased the number of participants from 250 to 12 000 /
year
• had built our own communication channels (more than 34 000
facebook followers, more than 10 000 newsletter contacts)
• had built a very good connection to the mass media and the
social media opinion leaders
• had built a strong brand awarness in running and triathlete
community
• had built a sport community with 15 000 + members

32. ENERGY IN SPORT
Energy is a producer of natural herbal products and food
supplements.When we realized, that many professional and
amateur sportsmen were using their products to prevent or
heal injuries and to increase their performance, we defined
sporty people as a new target group of the brand.We
decided to open a new communication platform to them,
named “Energy in sport”.

33. ENERGY IN SPORT
We had found brand embassadors for the platform,
started collaboration with sport organizers,
made an own website for the platform,
made a shaping programme with video blog.
We have launched our facebook platform
and we’are permanently building our data base.

34. THANKYOU FORYOUR
ATTENTION!
For more information or referencies
don’t hesitate to contact me!
István Cseperkálo
+36 30 902 1973
istvan.cseperkalo@gmail.com