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Our topic
   is

Apple Inc
CONTENTS
 Introduction
 History
 Timeline of Apple Product
   Product overview & corporate strategy
   Distribution channels & strategy
   Environmental record
   Conclusions & recommendations
Introduction
   Apple Inc. is an American multinational corporation
    that designs and markets consumer electronics,
    computer software, and personal computers. The
    company's best-known hardware products include the
    Macintosh line of computers, the iPod, the iPhone and
    the iPad. Apple software includes the Mac OS X
    operating system,the iTunes media browser; the iLife
    suite of multimedia and creativity software; the iWork
    suite of productivity software. As of August 2011, Apple
    is the largest company in the world by market
    capitalization and, therefore, also the most valuable
    technology company in the world, ahead of Microsoft.
   Apple Inc.'s world corporate headquarters are located
    in the middle of Silicon Valley, at 1 Infinite Loop,
    Cupertino, California. This Apple campus has six
    buildings that total 850,000 square feet (79,000 m2)
    and was built in 1993 by Sobrato Development Cos.
History
 1976–1980: The early years
 1981–1985: Lisa and Macintosh
 1986–1993: Rise and fall
 1994–1997: Attempts at reinvention
 1998–2005: Return to profitability
 2005–2007: The Intel transition
 2007–present: iPhone and iPad
Timeline of Apple Product
Product overview & corporate
             strategy
Not only Personal
Computers…
…but also Portable Devices
Product Strategy


    The company
    leverages its
   unique ability to
   develop its OS,
      hardware,
   application SW
    and services
Targets
D is t r ib u t io n c h a n n e ls
  & s tra te g y
Apple’s distribution structure
Apple corner at Best Buy
Apple Premium Reseller
Apple On-line Store
Apple Store
Apple’s goals
Apple Store vs. Luxury
Retailers
Environmental record

   Greenpeace, an environmental organization, has
    confronted Apple on various environmental issues,
    including promoting a global end-of-life take-back
    plan, non-recyclable hardware components, and
    toxins within the iPhone hardware.
   In Greenpeace's Guide to Greener Electronics that scores
    electronics manufacturers on their policies regarding toxic
    chemicals, recycling and climate change, Apple ranked 9th out of
    18 leading electronic makers in October 2010 with a score of
    4.9/10.
   All Apple computers also have EPEAT Gold status.
C o n c lu s io n s

 The hardware market will be increasingly
  undifferentiated
 Devices can be used as Trojan horse for
  introducing standards (iTunes)
 A migration towards services could be
  inevitable
Intro of apple inc.

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Intro of apple inc.

  • 1. Our topic is Apple Inc
  • 2. CONTENTS  Introduction  History  Timeline of Apple Product  Product overview & corporate strategy  Distribution channels & strategy  Environmental record  Conclusions & recommendations
  • 3. Introduction  Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system,the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software. As of August 2011, Apple is the largest company in the world by market capitalization and, therefore, also the most valuable technology company in the world, ahead of Microsoft.
  • 4. Apple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.
  • 5. History  1976–1980: The early years  1981–1985: Lisa and Macintosh  1986–1993: Rise and fall  1994–1997: Attempts at reinvention  1998–2005: Return to profitability  2005–2007: The Intel transition  2007–present: iPhone and iPad
  • 7. Product overview & corporate strategy Not only Personal Computers…
  • 9. Product Strategy The company leverages its unique ability to develop its OS, hardware, application SW and services
  • 11. D is t r ib u t io n c h a n n e ls & s tra te g y Apple’s distribution structure
  • 12. Apple corner at Best Buy
  • 17. Apple Store vs. Luxury Retailers
  • 18. Environmental record  Greenpeace, an environmental organization, has confronted Apple on various environmental issues, including promoting a global end-of-life take-back plan, non-recyclable hardware components, and toxins within the iPhone hardware.  In Greenpeace's Guide to Greener Electronics that scores electronics manufacturers on their policies regarding toxic chemicals, recycling and climate change, Apple ranked 9th out of 18 leading electronic makers in October 2010 with a score of 4.9/10.  All Apple computers also have EPEAT Gold status.
  • 19. C o n c lu s io n s  The hardware market will be increasingly undifferentiated  Devices can be used as Trojan horse for introducing standards (iTunes)  A migration towards services could be inevitable