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Present and Future of
Maemo Digital Marketing
Jussi Mäkinen
Marketing Manager, Lead Users, Nokia
@luovanto
jussi.h.makinen@nokia.com
Isko Salminen
Lead Technical Architect, Activeark Ltd.
@isko
isko.salminen@activeark.com
HISTORY
2005
  2005
         2006
         2006


                2007
GOALS
1. Set a new benchmark for Nokia digital marketing
2. Create a fresh approach to software experience product marketi...
THE CHALLENGE
How to create value for the Maemo community
PRESENT
THE PLATFORM
LAUNCH
First 24 hours
     3 milj. visitors
     10 milj. pageviews

From August 27 to September 15, 2009
     10 milj. vi...
MAEMO SELECT
WHAT?
SELECTion of the best content from the Ovi Store
(coming soon..) & Maemo community

Create value for the community &...
HOW?
Sync with maemo.org API
Star applications
Community feedback
LAUNCHED TODAY
FUTURE
NEXT CHALLENGE
NEXT CHALLENGE
Maemo product marketing can only succeed if there’s a true
collaboration between the communi...
MARKETING BRAINSTORM
BRAINSTORM CHALLENGE
How do we make maemo.org and maemo.nokia.com to work
better together?
How can we...
THANK YOU!
   Jussi Mäkinen, @luovanto   Isko Salminen, @isko
Present and Future of Maemo Digital Marketing
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Present and Future of Maemo Digital Marketing

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Present and Future of Maemo Digital Marketing

  1. 1. Present and Future of Maemo Digital Marketing
  2. 2. Jussi Mäkinen Marketing Manager, Lead Users, Nokia @luovanto jussi.h.makinen@nokia.com
  3. 3. Isko Salminen Lead Technical Architect, Activeark Ltd. @isko isko.salminen@activeark.com
  4. 4. HISTORY
  5. 5. 2005 2005 2006 2006 2007
  6. 6. GOALS 1. Set a new benchmark for Nokia digital marketing 2. Create a fresh approach to software experience product marketing 3. Start building a collaborative marketing platform that creates value for the community
  7. 7. THE CHALLENGE How to create value for the Maemo community
  8. 8. PRESENT
  9. 9. THE PLATFORM
  10. 10. LAUNCH First 24 hours 3 milj. visitors 10 milj. pageviews From August 27 to September 15, 2009 10 milj. visitors 33 milj. pageviews
  11. 11. MAEMO SELECT
  12. 12. WHAT? SELECTion of the best content from the Ovi Store (coming soon..) & Maemo community Create value for the community & developers
  13. 13. HOW? Sync with maemo.org API Star applications Community feedback
  14. 14. LAUNCHED TODAY
  15. 15. FUTURE
  16. 16. NEXT CHALLENGE NEXT CHALLENGE Maemo product marketing can only succeed if there’s a true collaboration between the community and Nokia Maemo as identity & brand is only as strong as it is as a community. Maemo is not about technology, it’s about the human factor, doing cool things together and having fun while at it.
  17. 17. MARKETING BRAINSTORM BRAINSTORM CHALLENGE How do we make maemo.org and maemo.nokia.com to work better together? How can we do the best possible job to promote applications and the people behind them? http://maemo.org/community/brainstorm/
  18. 18. THANK YOU! Jussi Mäkinen, @luovanto Isko Salminen, @isko

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