1. Critical analysis of strategic issue of the organization:
Note: You must write each and every thing in your own words. Even the definition and any other
information about company or anything in the assignment, otherwise it will be considered as copied
work. We check the task in Turnitin to check the plagiarism. Words matching are not an issue but full
sentence or paragraph matching leads to result copied work/plagiarism.
Following is the structure of the Assignment:
Introduction: maximum 300 words [here you will write the intro of the company you will select]
Current Problem: maximum 150 words [Here you will mention about the current issue/problem of
the company like loss or decrease in profit, or losing market share etc.]
Environment Analysis: maximum SWOT (300) + PESTLE (300) words [You will use SWOT & PESTEL to
assess the current situation of company and environment]
Identifications of Objective and Constraint: maximum 100 words [what company wants and what is
major constrain to achieve that]
Strategies:maximum 1700 to 2000 words [here you need to select one topic /theme that you are
going to use to over the current problem in long run, in other words the strategy you are going to
use to overcome the problem].
[You can select diversification and focusing, or consolidation and divestment orintegration and
outsourcing or supply chain and outsourcing strategies orCSR and corporate governance or strategy
and society, the strategy process, value chain and business model, or knowledge creation and
innovation, or environment analysis and resource based view.]
For example, in sample you will find two strategies.1st
Product portfolio management (it used BCG to
evaluate the products) while the 2nd
is global expansion strategy (it includes 3 types of strategies)
Note: Once you will select the theme then you will use the strategies/models/theories of that theme
in this section like in sample student selected Product portfolio managementtheme and then he
used BCG model for it. Similarly, he selectedglobal expansion strategyand then he referred export
orientation, business transfer and global integration in it.
He selected Oman chlorine as a company.
Conclusion with recommendations: maximum 300 to 400 words
References:more than 15 in Harvard style (books/papers)
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2. How to write reference in the reference list:
Similarly, when we write research paper in reference list then it must have paper name, then journal
name (it will be in italic) then volume, then paper number & then page numbers like
Golhar, D.Y, and Deshpande, S.P. (1993), An Empirical Investigation of HRM Practices in JIT Firms,
Production and Inventory Management Journal, 34(4), pp. 28–31.
Similarly, for book, book name as in italic style, we should have place of publication as well as
publisher in reference like
Chase, R., Jacobs, F. and Aquilano, N., (2004), Operations Management for Competitive Advantage,
10th ed., New York: McGraw-Hill
In case of web link, we need to follow the following format
Portofsohar, 2013.about the port [Online] Available at: < http://www.portofsohar.com/about-the-
port > [Accessed at 10th May, 2013]