1. Use of text: Sting – ITV sport
(Title, Credits, animated captions, stings, This sting also includes Idents as the ITV sports logo animates in and out at the end of the sting.
indents, interactive menus, web banner)
Salford City College
Eccles Centre
Creative Media Production
Brief description:
What do you see?
ITV Sport Sting
The ball on top of the trophy is formed by liquid which slowly turns solid creating the top of
the trophy. Meanwhile it goes through different angles of the trophy quickly whilst the rings
spin round it and move also in a wave motion. It then pans out from really close up to reveal
the full fifa world cup. This pauses for a few seconds but the rings keep spinning, this allows
the itv sport logo to animate on. This tells the viewer that itv will be broadcasting the world
cup all in 10 seconds.
Techniques used: This sting uses motion graphics and we know it does this because the rings and tophy both
Animation, Visual Effects, Colour Rendering, rotate seperately at different speeds. They have used a liquid gold colour effect, this helps
Graphics, Movement distingish the movements in the animation and adds to making the trophy look more alive and
fluid with its movement, this all makes the sting very eye catching along with the colour gold
which makes the sting look grand.
Advanced techniques: The background of this sting is blurred throughout to make the viewer focus more on the main
Blur, Sharpen, Distortion, Rotation, Opacity subject which is the cup, the rings also target the cup which also distingishes it from everything
else. Whilst the background is blurred the cup and the rings are kept very sharp so the viewer
can easily see it. This sting relies heavily on rotation to add that wow factor to the viewer
which makes it memorable. The cup rotates one way very slow, whereas the rings rotate
quickly the otherway this all adds to the significance of the viewer seeing the cup and what the
sting is about in such a short space of time.
1
Technical comments: This sting is High definition there for the aspect ratio is 1080 is 1920 x 1080 meaning 2,073,600
