Half of brand executives feel "significant pressure" to increase data's role in their current strategy. Here are the metrics that CMOs need to measure for successful campaigns.

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INTRODUCTION TO
Data Analytics
Targets for CMOs

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DATA ANALYTICS TARGETS FOR CMOs
Almost HALF (49%) OF BRAND
EXECUTIVES feel “significant
pressure” to increase data’s
role in their current strategy.
– Teradata

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DATA ANALYTICS TARGETS FOR CMOs
Data is crucial to modern marketing
campaigns, but how can CMOs use it well?

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DOWNLOAD THE QUICK GUIDE TO
Best Data Analytics
Practices for CMOs
DOWNLOAD MY GUIDE

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DATA ANALYTICS TARGETS FOR CMOs
Conversion
Rate
Sales-Qualified
Leads (SQLs)
Leads Sales
Opportunities
FIRST, CMOs MUST TRACK
THE METRICS THAT MATTER:

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ONLY 22% OF MARKETERS
SAY THEY HAVE
DATA-DRIVEN MARKETING
INITIATIVES THAT
ARE ACHIEVING
SIGNIFICANT RESULTS.
– Forbes Insights

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DATA ANALYTICS TARGETS FOR CMOs
CONVERSION RATE
Definition: All visits divided by the number of leads.
Conversion rate can predict future success and determine when a
campaign is not working. 7 in 10 marketers practising conversion
rate optimization use results to inform other marketing initiatives.
Conversion rate optimization is free, as this is simply adjusting and
testing marketing campaigns.

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60% OF ONLINE MARKETERS
PLAN TO DO CUSTOMER
JOURNEY ANALYSIS TO
IMPROVE THEIR ONLINE
CONVERSION RATE.
– Marketing Charts

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DATA ANALYTICS TARGETS FOR CMOs
LEADS
Definition: People who have taken an initial conversion
action, providing basic information about themselves.
Measuring and qualifying leads gives marketers a data-based
way to adjust campaigns accordingly. The number and quality of
leads generated from a marketing campaign can tell how well the
campaign is working. If no leads are coming in, then CMOs are
not reaching the correct audience.

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93% OF B2B COMPANIES
SAY CONTENT MARKETING
GENERATES MORE LEADS
THAN TRADITIONAL
MARKETING STRATEGIES.
– Forbes

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TO LEARN THE OTHER METRICS +
BEST PRACTICES, DOWNLOAD:
Best Data Analytics
Practices for CMOs
DOWNLOAD MY GUIDE

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DATA ANALYTICS TARGETS FOR CMOs
SOURCES
http://www.skyword.com/contentstandard/marketing/data-driven-marketing-becomes-a-focal-point-for-
executives-according-to-study/
http://www.forbes.com/forbesinsights/data_driven_and_digitally_savvy/
http://www.marketingexperiments.com/blog/research-topics/landing-page-optimization-research-
topics/registration-form-optimization-steps.html
http://blog.marketo.com/2015/08/data-talks-2-proven-lead-generation-tactics-to-jump-on-now.html
http://www.demandgenreport.com/industry-topics/content-strategies/2746-b2b-content-preferences-
survey-buyers-want-short-visual-mobile-optimized-content.html
http://www.convinceandconvert.com/digital-marketing/prove-roi-of-investments/