1. Both targeted at women, but of different ages.
Marie Claire depicts a younger woman, Beyonce, who is a popular icon of the younger generation - so it
could be inferred that this magazine is focused at younger women who care about their appearance.
Beyonce’s revealing outfit flatters her figure, whilst her heavily applied make-up accentuates her facial
features- this gives the younger readership a figure they can aspire to be like.
Good Housekeeping cover Lorraine Kelly- older, therefore the magazine is targeted at an older
generation