4. £37B
spent to generate
web traffic, 2012
£15B
of that traffic bounced
£59
£0.6
2%
Avg. spent to drive
people to site
Avg. allocated to
conversion
Avg. conversion rate
Intro: Working with out Sales team , for the past 6 years my focus is the UK Market. Might not please everyone but I also have an affection to Liverpool FC
For Human beings, connection and community is the most important things in our life. Its part of our DNA and its what makes us uniquely human- its also been underlined by the success of social networks in the past 5 years or so.Technology is fulfilling our needs in ways we would never have thought possible. The Usage of such media is now vey much common place and a second culture for us all.We at LivePerson have been in the e-commerce world and connecting our clients to their clients for the past 15 years, ourfoundation is to create meaningful connection in the online world and this allows us to tell a compelling story:
Forster notes – Does this resonate with your world?Ok , I see a lot of nodding heads in the room.
Store – Back in the day, not so long a go, we had our traditional break and motor store.We knew everything about our clients. History, pattern, anticipate their needs, first time visitor, returning visitors, hesitant visitor – walk , 1:1 , Meaningful Connection, WWW + @ - You no longer knew who are your clientsSocial Media – Like, Twitter, Facebook, sharing, posting,Mobile – M. Apps etc.Data management – Having the need to maintain a web site, invest in manpower, customer service, marketing, sales, while also building strategy for your social media strategy and Mobile Apps.Creates a strain on Data management and infrastructure and substionaly increase cost.CITI BANK – Quote SVP social media – “Preferences – some prefer to chat …. Voice … when your customer controls your brand a bit more its imperative that companies deliver what works for them or as we at LivePerson say:“We want to reach out to the right visitor at the right time with the right message through the right channel” LiveEnage – Single code, single platform. You can intelligently create a sophisticated personalized experience for your web site visitors.
