Why email is (still) the killer app, Striata

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Why email is (still) the killer app, Striata

  1. 1. Why email is (still) the killer app Presented by: Michael Wright
  2. 2. Increased paper usage since 1980 50%
  3. 3. Royal Mail Volume of Letters In billions per year But total revenues from letters are up 1% (stamp increase) and Parcel deliveries are up 6% - thanks to eCommerce 20 18 16 14 12 10 2004 2006 2008 2010 2012 Source: www.postalheritage.org.uk
  4. 4. Average paper turnoff across the globe is less than 10%
  5. 5. eStatement is attached as Secure PDF Personal data authenticates the recipient and the sender Personalised Transpromo Marketing opportunities Digital Signature No registration or username & password required. Shared secret instructions in the email Frequently Asked Questions
  6. 6. Invoice Collection Notice Statement Insurance Policy Applicable to all documents –just need an email address Bill Tax Certificate Insurance Renewal
  7. 7. Marketing Transactions Documents

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