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VISUAL LITERACY:
EXPANDING HOW
WE PRACTICE UX
Keith Instone
@keithinstone
instone.org
#UXVL
#UXThursday
Visual literacy in
a business
context: The
opportunity for
integration with
user experience
Quiz: Official definition of Visual Literacy
(A) Understanding how people perceive objects, interpret what they
see, and w...
Visual arts
Art History
Aesthetics
Linguistics
Literacy
Philosophy
Psychology
Perceptual physiology
Sociology
Cultural stu...
Many
Disciplines
Digital
Acceleration
Communication
Design
UX
VL
Visual Literacy
Design Thinking
Systems Thinking
Visual Design Visual Thinking
UX ThinkingUX Design
Info Literacy
Media Li...
• Know when, how to use visuals
• Find appropriate images, organize them
• Interpret visuals, analyze meaning
• Evaluate e...
L I T E R A T EL I T E R A T E
FF
LL
UU
EE
NN
TT
Journal of Visual Literacy, titles and abstracts, 2011-
2012
An icon denoting a long-
obsolete circular mechanical
phone dial adorns a phone
booth replete with push-
button pay phones...
Researchers, university and K12 educators, designers,
media specialists, artists
Visual literacy in a business
context: The opportunity for
integration with user experience
Roundtable to explore the
inte...
Embed visual
literacy
scaffolding in our
user interfaces
Build new visual
tools to help us
create innovative
experiences
Change
organizations by
moving them from
being literate to
thinking designerly
Thanks!
Questions!
@keithinstone
instone.org
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
Visual Literacy: Expanding how we practice UX
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Visual Literacy: Expanding how we practice UX

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LInks to key things mentioned in the presentation: http://instone.org/uxt-visual-literacy-user-experience

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Visual Literacy: Expanding how we practice UX

  1. 1. VISUAL LITERACY: EXPANDING HOW WE PRACTICE UX Keith Instone @keithinstone instone.org #UXVL #UXThursday
  2. 2. Visual literacy in a business context: The opportunity for integration with user experience
  3. 3. Quiz: Official definition of Visual Literacy (A) Understanding how people perceive objects, interpret what they see, and what they learn from them (B) Ability to construct meaning from visual images (C) Recognizing and understanding ideas conveyed through visible actions or images (as pictures) (D) Ability to communicate via doodling, drawing, and sketching (E) An umbrella field with components of Visual Perception, Visual Language, Visual Learning, Visual Thinking, Visual Communication
  4. 4. Visual arts Art History Aesthetics Linguistics Literacy Philosophy Psychology Perceptual physiology Sociology Cultural studies Media studies Instructional design Semiotics Communications studies Educational technology
  5. 5. Many Disciplines Digital Acceleration Communication Design UX VL
  6. 6. Visual Literacy Design Thinking Systems Thinking Visual Design Visual Thinking UX ThinkingUX Design Info Literacy Media Literacy Info Design Info Architecture Info Visualization
  7. 7. • Know when, how to use visuals • Find appropriate images, organize them • Interpret visuals, analyze meaning • Evaluate effectiveness of visual communication • Variety of purposes, various tools • Design & create visual artifacts • Ethical, legal, economic issues
  8. 8. L I T E R A T EL I T E R A T E FF LL UU EE NN TT
  9. 9. Journal of Visual Literacy, titles and abstracts, 2011- 2012
  10. 10. An icon denoting a long- obsolete circular mechanical phone dial adorns a phone booth replete with push- button pay phones—another obsolete technology. The icon is somehow comforting, nostalgic, and curiously familiar despite its reference to vintage technology. Icons are a large part of interaction design. The point that some icons live on past the lifespan of the technologies they picture is interesting apropos of what is and what is not durable in design.
  11. 11. Researchers, university and K12 educators, designers, media specialists, artists
  12. 12. Visual literacy in a business context: The opportunity for integration with user experience Roundtable to explore the integration of visual literacy and user experience.
  13. 13. Embed visual literacy scaffolding in our user interfaces
  14. 14. Build new visual tools to help us create innovative experiences
  15. 15. Change organizations by moving them from being literate to thinking designerly
  16. 16. Thanks! Questions! @keithinstone instone.org

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