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12/20 world’s top pharma as clients
+7 (495) 744-04-91 | sales@doktornarabote.ru
every
16 seconds
new clinical
material
every
2 minutes
new member
70 000
mobile apps installs
215 000
verified Russian-speaking physicians
550 000
subscribers to our groups in
Vkontakte & Odnoklassniki
#1 in Russia
Social networks
215 000 only verified doctors
Amount of users
(Self-declared / Synovate Comcon estimate)
100 000
117 000 7 500
500
43 000 300
80 000 4 500
Clinical materials
(monthly)
150
28 000
13,7% of Physicians Online in Russia (Synovate Comcon)
5,8%
4,2%
3,8%
3,0%
<3%
Source: Synovate Comcon Healthcare
MEDI-Q “General practitioners’ opinions”
November 2012
students, doctors51 000
students, doctors
students, pharmacists,
doctors
doctors
students, doctors
e-detailing
Feel free to apply for complimentary trial access.
Build Rapid Awareness
- Banners, Branded Pages
- E-mails & SMS
Engage & Educate
- Gaming Technologies
- Surveys and Online Panels
- Webinars, Educational Videos
Drive Adoption
- Closed Groups of Physicians
100% legal
E-detailing Surveys Payments to physicians
Law on Advertising Fully compliant Fully compliant Fully compliant
Law on Circulation of
Medicines
Fully compliant Fully compliant Fully compliant
Law on the Basis of
Healthcare Protection
Fully compliant Fully compliant Fully compliant
Law on Protection of
Personal Information
Fully compliant Fully compliant Fully compliant
Tax Code Fully compliant Fully compliant Fully compliant
Medcampus.ru – 100,000+ students
Educate and involve future doctors:
Medcampus.ru – Social network of 100,000+
Russian-speaking medical students.
Feel free to apply for complimentary trial access.
Reach 90% of Russian future doctors
- Targeted Media (Banners, Branded Pages, Online Leads)
- Custom Emails & SMS
- Contests & Quizzes
- Webinars, Educational Videos
Feel free to apply for complimentary trial access.
Smartpharma.ru – Russian pharmacists
Educate and involve those who help consumers choose drugs in pharmacies:
Smartpharma.ru – Social network of Russian-speaking
retail pharmacists.
Feel free to apply for complimentary trial access.
Reach all Russian retail pharmacists
- Targeted Media (Banners, Branded Pages, Custom Emails & SMS)
- Educational Programs
- Contests & Quizzes
- Webinars, Educational Videos

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Dnr mediakit1

  • 1. 12/20 world’s top pharma as clients +7 (495) 744-04-91 | sales@doktornarabote.ru
  • 2. every 16 seconds new clinical material every 2 minutes new member 70 000 mobile apps installs 215 000 verified Russian-speaking physicians 550 000 subscribers to our groups in Vkontakte & Odnoklassniki
  • 3. #1 in Russia Social networks 215 000 only verified doctors Amount of users (Self-declared / Synovate Comcon estimate) 100 000 117 000 7 500 500 43 000 300 80 000 4 500 Clinical materials (monthly) 150 28 000 13,7% of Physicians Online in Russia (Synovate Comcon) 5,8% 4,2% 3,8% 3,0% <3% Source: Synovate Comcon Healthcare MEDI-Q “General practitioners’ opinions” November 2012 students, doctors51 000 students, doctors students, pharmacists, doctors doctors students, doctors
  • 4. e-detailing Feel free to apply for complimentary trial access. Build Rapid Awareness - Banners, Branded Pages - E-mails & SMS Engage & Educate - Gaming Technologies - Surveys and Online Panels - Webinars, Educational Videos Drive Adoption - Closed Groups of Physicians
  • 5. 100% legal E-detailing Surveys Payments to physicians Law on Advertising Fully compliant Fully compliant Fully compliant Law on Circulation of Medicines Fully compliant Fully compliant Fully compliant Law on the Basis of Healthcare Protection Fully compliant Fully compliant Fully compliant Law on Protection of Personal Information Fully compliant Fully compliant Fully compliant Tax Code Fully compliant Fully compliant Fully compliant
  • 6. Medcampus.ru – 100,000+ students Educate and involve future doctors: Medcampus.ru – Social network of 100,000+ Russian-speaking medical students. Feel free to apply for complimentary trial access. Reach 90% of Russian future doctors - Targeted Media (Banners, Branded Pages, Online Leads) - Custom Emails & SMS - Contests & Quizzes - Webinars, Educational Videos Feel free to apply for complimentary trial access.
  • 7. Smartpharma.ru – Russian pharmacists Educate and involve those who help consumers choose drugs in pharmacies: Smartpharma.ru – Social network of Russian-speaking retail pharmacists. Feel free to apply for complimentary trial access. Reach all Russian retail pharmacists - Targeted Media (Banners, Branded Pages, Custom Emails & SMS) - Educational Programs - Contests & Quizzes - Webinars, Educational Videos