1. March 2013

2. • Opinion based medicine • Growing interest in evidence based
medicine
• Monologue and push broadcast • Dialogue and pull content
• Communication with immediate • Wider peer interaction via social
colleagues platforms

3. Mobile
E-detailing via Skype presentations
and other similar platforms
E-detailing Group
via mobile devices presentations
E-mail marketing
Webinars
Source: medpred.ru FF Survey, November 2012

4. Source: CSD online study, April 2012

5. Source: iVrach Members Survey, June 2012

6. 123 000* Pay-per-activity model - members are
paid 250-350RUR honoraria (8-11USD)
per publication
75 000 Integrated with RLS Drug Reference
Manual info system
70 000 Continuous professional development
and education platform
61 000 Medical news for doctors and students
33 000 Professional editorial content for HCPs
*Concerns were raised about loose HCPs verification criteria
http://roem.ru/links/55810/
http://www.siliconrus.com/2012/10/kak-ashmanov-i-partneryi-privlekali-100-000-
vrachey-v-spetsializirovannuyu-sotsset/

7. Alexa.com Statistics Summary, snapshot on 30.03.2013

8. Alexa.com Statistics Summary, snapshot on 30.03.2013

9. Alexa.com Statistics Summary, snapshot on 30.03.2013

10. Клубпрактикующихврачей
• Every second physician in Russia uses online medical
communities
• Digital tools accounted for nearly two thirds of the new
techniques used by pharma reps last year
• The HCP-only communities’ market is highly fragmented
• Major players’ member count covers roughly 10% of the
total physicians’ universe
• doctornarabote.ru leads by traffic volume
• ivrach.com leads by member engagement

11. Oxana Kolosova
Managing Partner