Doctor At Work RAFM speech slides

•

2 likes•133 views

Ilya Kupriyanov

Speech slides

Health & Medicine

210 000 physicians
12/20 world’s top pharma as clients

veriﬁed Russian-speaking
physicians
210 000
106 500 students
at medcampus.ru
monthly
audience
growth
5%
apr ’12 oct ’12 apr ’13
60 000
iPhone & Android
mobile apps
installs
3 100 pharmacists
at smartpharma.ru
connecting physicians online
Every
8 seconds
new login
every
16 seconds
new clinical
material
Every
2 minutes
new member

Key message

• Article

• Presentation

• Slides

• Video

Attraction

• Mailing

• Personal messaging

• Fixation

• Visualization

Engagement

• Reading

• Recommending

• Discussion

- only veriﬁed physicians

- only veriﬁed students

- only veriﬁed pharmacists

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Doctor At Work RAFM speech slides

1. 210 000 physicians 12/20 world’s top pharma as clients

2. veriﬁed Russian-speaking physicians 210 000 106 500 students at medcampus.ru monthly audience growth 5% apr ’12 oct ’12 apr ’13 60 000 iPhone & Android mobile apps installs 3 100 pharmacists at smartpharma.ru connecting physicians online Every 8 seconds new login every 16 seconds new clinical material Every 2 minutes new member

3. How many packages Will be prescribed?

4. Who knows…

5. So what we do?

10. How?

11. Key message • Article • Presentation • Slides • Video Attraction • Mailing • Personal messaging • Fixation • Visualization Engagement • Reading • Recommending • Discussion

12.

13. KPI’s?

14.

15.

16.

17.

18.