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Destinations Of The World
A Migration to AWS
Carlos Carús – Head of Solutions Architecture Iberia
carusc@amazon.com
@carlos_carus
Agenda
Who is DOTW
DOTW and BICO previous infrastructures
Why migrate to AWS?
• Problems, attempts, decisions, solution
• Lessons learned of “Lift and Shift” and recommendations
DOTW and BICO AWS infrastructures
KPIs
Future challenges
• DOTW is a dedicated B2B travel industry wholesaler, since 1993
• We have over 130,000 hotels in more than 10,000 destinations worldwide
• Key Features include Direct Connect, XML interface, White Label, Extranet, Channel
Manager connectivity, E-commerce, Dynamic Pricing and Dynamic Exchange Rates
• Our Main Brands are
• DOTW
• BICO
• Domitur
DOTW - Introduction
DOTW – The Situation
OnPrem
Infrastructure
In EU
High Demand
From Mid East
Monolithic Code Arch dependent
on the Code
DOTW – The Problem
<----------------- distance --------------------- >
$Searches Dropped
DOTW – The Solution…?
App & Vendor constraints
$
DOWT – The decision
DOTW must be able to respond to Business
• Process all order faster than competitors
• Adapt to fluctuant Business
• Expand the business
• All this in 6 months!
Secure High PerformanceScalable Proximity
+ ++ =
Time bound
+
DOTW – Phase 1: Migration
• Partner: Innovation Strategies
• Detailed Requirement Analysis
• AWS recommendations (start small, gain confidence, take advantage of Cloud)
• KPIs definition
• Decision: Lift and Shift due to time constraints
6 months
DOTW – Phase 2: Optimization
Application
• Adapt the Code to the Cloud
• Service oriented, modular
• Resilient
• Decoupled
Infrastructure
Cost Optimization
HA via AZs
Leverage Managed Services
• Aurora
• ELB
• ElasticCache
• Autoscaling Groups
• CodeCommit & CodeDeploy (DevOps)
An Application on the Cloud is not necessarily a Cloud Application
Carlos Carus
EC2 Aurora ElastiCache ElasticLoad
Balancer
CodeCommit
CodeDeploy CloudWatch S3
DOTW – DOTW Architecture
DOTW – BICO Architecture
DOTW – A closer look at KPIs
480% YTD 450% YTD
150% YTD
Enero Marzo Mayo Julio Octubre
High Load Drops
Moved to 0
Enero Marzo Mayo Julio Octubre
XML Searches
Enero Marzo Mayo Julio Octubre
Bookings
Enero Marzo Mayo Julio Octubre
Look2Book Ratio
DOTW – Phase 3: The future
The Goals:
• Optimize Revenue
• Improve Look2Book ratio
• Improve Productivity
The Drivers
• Big Data Analytics
• Real Time
• Mobile
The Tools
• AWS S3, ElasticMapReduce, RedShift, QuickSight
• AWS Kinesis, IoT, Machine Learning
• AWS Mobile Hub, MobileFarm, Device Analytics
Thanks!

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Destinations Of The World A Migration to AWS

  • 1. Destinations Of The World A Migration to AWS Carlos Carús – Head of Solutions Architecture Iberia carusc@amazon.com @carlos_carus
  • 2. Agenda Who is DOTW DOTW and BICO previous infrastructures Why migrate to AWS? • Problems, attempts, decisions, solution • Lessons learned of “Lift and Shift” and recommendations DOTW and BICO AWS infrastructures KPIs Future challenges
  • 3. • DOTW is a dedicated B2B travel industry wholesaler, since 1993 • We have over 130,000 hotels in more than 10,000 destinations worldwide • Key Features include Direct Connect, XML interface, White Label, Extranet, Channel Manager connectivity, E-commerce, Dynamic Pricing and Dynamic Exchange Rates • Our Main Brands are • DOTW • BICO • Domitur DOTW - Introduction
  • 4. DOTW – The Situation OnPrem Infrastructure In EU High Demand From Mid East Monolithic Code Arch dependent on the Code
  • 5. DOTW – The Problem <----------------- distance --------------------- > $Searches Dropped
  • 6. DOTW – The Solution…? App & Vendor constraints $
  • 7. DOWT – The decision DOTW must be able to respond to Business • Process all order faster than competitors • Adapt to fluctuant Business • Expand the business • All this in 6 months! Secure High PerformanceScalable Proximity + ++ = Time bound +
  • 8. DOTW – Phase 1: Migration • Partner: Innovation Strategies • Detailed Requirement Analysis • AWS recommendations (start small, gain confidence, take advantage of Cloud) • KPIs definition • Decision: Lift and Shift due to time constraints 6 months
  • 9. DOTW – Phase 2: Optimization Application • Adapt the Code to the Cloud • Service oriented, modular • Resilient • Decoupled Infrastructure Cost Optimization HA via AZs Leverage Managed Services • Aurora • ELB • ElasticCache • Autoscaling Groups • CodeCommit & CodeDeploy (DevOps) An Application on the Cloud is not necessarily a Cloud Application Carlos Carus EC2 Aurora ElastiCache ElasticLoad Balancer CodeCommit CodeDeploy CloudWatch S3
  • 10. DOTW – DOTW Architecture
  • 11. DOTW – BICO Architecture
  • 12. DOTW – A closer look at KPIs 480% YTD 450% YTD 150% YTD Enero Marzo Mayo Julio Octubre High Load Drops Moved to 0 Enero Marzo Mayo Julio Octubre XML Searches Enero Marzo Mayo Julio Octubre Bookings Enero Marzo Mayo Julio Octubre Look2Book Ratio
  • 13. DOTW – Phase 3: The future The Goals: • Optimize Revenue • Improve Look2Book ratio • Improve Productivity The Drivers • Big Data Analytics • Real Time • Mobile The Tools • AWS S3, ElasticMapReduce, RedShift, QuickSight • AWS Kinesis, IoT, Machine Learning • AWS Mobile Hub, MobileFarm, Device Analytics