Assemble Your Own Digital Toolkit for Promoting Music An interactive seminar by Inner Ear
Digital ToolkitInner Ear• Use of social media• Radio Magnetic: our shop windowCompartments• Networking• Content Management• Platforms• Promotions
Inner Ear• Digital media production and promotion• Established 30 September 2000• Content creation o Audio, video, blogs and images• Content communication o Social media marketing• Training and consultancy• Use of social media o Website http://www.innerear.co.uk o Ideas Blog http://innerear.posterous.com o Issuu http://www.issuu.com o Vimeo http://www.vimeo.com/innereartv o Twitter http://www.twitter.com/innerearuk
Radio Magnetic• Inner Ears own entertainment media brand• Alternative and underground music internet radio station• Broadcast began: Monday 19 March 2001• UKs longest running independent internet radio station• Shop front for Inner Ear• Promotional platform and testing ground for content• Online content and real presence at events• Active in social media: o Blog-style website http://radiomagnetic.com o Facebook http://www.facebook.com/radiomagnetic o Mixcloud http://www.mixcloud.com/radiomagnetic o Twitter http://www.twitter.com/radiomagnetic o YouTube http://www.youtube.com/user/
Terms and Deﬁnitions• http://www.innerear.co.uk/glossary• Digital media: content• Social media: conversation• RSS• Embeddable Media• Tags• Interaction: o Friends, fans and followers• Services: o Platforms, networks and tools• Web 1.0, Web 2.0 and Web 3.0
Networking• Facebook o Example: Bacchanal Party o Tips: Engage with your audience. Use Facebook to respond with your fans and start a conversation with them. o Make recommendations to your fanbase. o Schedule a series of communications linked to other social media proﬁles. o Be sociable, friendly, informative and human
Networking• Twitter o Example: FOUND o Tips: Tweet regularly and informatively in a friendly way. Always remember to reply to messages and Tweets directed at you. Start following people you want to target. Use lists effectively. Be sociable, friendly, informative and human
Content Management• Blog o Example: Phuturelabs (built in Wordpress) o Tip: Plan what to say and when. Present and cross post your content. Blogs can also be used for basic project management. See also Tumblr and Posterous.
Content Management• Conduit o Demo: conduit.com o Tip: use your existing social media content to create your own mobile apps for iPhone, Android and other platforms
Platforms• YouTube o Example: T Break on Radio Magnetic o Tip: Create video clips to tell the story of your music and entertain your fans. Invite suggestions, feedback and share techniques and advice. Aggregated views all add up.
Platforms• YouTube o Example: AB0181 o Tip: Use YouTube as a research resource tool. Engage with viewers through comments. Find out what people want to see and give it to them.
Platforms• Bandcamp o Example: Jaisu o Tip: Offer some content for free. Allow fans to give you money. If using a pay what you want model, set a minimum.
Platforms• Soundcloud o Example: Numbers o Tip: Think of SoundCloud as a functional MySpace. Use it to share embeddable players of your tunes. Interface with Facebook. Make sure you own the rights.
Platforms• Mixcloud o Example: Radio Magnetic o Tip: Create your own on demand internet radio station. Mixcloud is the only fully licensed platform. Engage with other Mixcloud listeners from the community.
Promotions• TwtQpon o Demo: www.twtqpon.com o Tip: Create discount vouchers and share through Twitter. Link to other services like TwtVite or Eventbrite.
Promotions• Emubands o Example: Walking Heads o Tip: Sell your music online, including iTunes, Spotify, Amazon and Play.com plus more. You chose when your royalties are paid.
Further Information• http://www.innerear.co.uk o email@example.com o firstname.lastname@example.org• http://www.slideshare.net/innerear• http://www.issuu.com/innerear• http://www.vimeo.com/innereartv• http://www.facebook.com/innerearuk• LinkedIn: search in groups for Creative Content• Twitter: @innerearuk