What if we could trust information online?

1. What if...
We could trust the
information we see?

2. Startup partners with mobile
chipmaker Qualcomm to embed
reliable metadata at the moment
of capture
Truepic

3. "“The truth is 85% of the photos
taken are on smartphones. If you
want to restore trust in videos and
photos, you need to figure out a
way to get this into people’s
hands.”"
SHERIF HANNA, VP OF R&D, TRUEPIC

4. of people worry that fake news
is being used as a weapon to
undermine society
¾
SOURCE: EDELMAN TRUST BAROMETER

5. Social media: no gatekeepers &
the attention incentive.
New tech, new media capabilities:
from deepfakes to GPT-3.
Distrust towards institutions &
society.

6. Misinformation spreads up to
100x further and 6x faster
than truth.
SOURCE: MIT

7. Microsoft releases deepfake detector tool

8. Tinder launches photo verification function

9. Synethesia deepfakes David Beckham ‘speaking’
in multiple languages as part of anti-malaria campaign.

10. We could enable genuine trust
online?
Regulators and/or platforms
prevented or flagged the
distribution of altered content?
'Fake' content was simply better?
Personalized, multi-language, etc.

11. Coming Summer 2021
futurenormalbook.com/sneakpeek