The inemmo STEEP model provides a comprehensive view of the external factors that can impact a business or organisation. By analysing these factors, businesses can identify opportunities and threats in the macro environment and adjust their strategies accordingly.

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This category includes factors such as demographics, cultural trends, social attitudes
and values, and lifestyle choices. For example, changes in consumer behaviour
towards more health-conscious choices can impact the food and beverage industry.
This category includes factors such as new technologies, innovation, and emerging
trends in the digital landscape. For example, advancements in artificial intelligence
and automation can impact employment and industries like manufacturing.
This category includes factors such as economic growth, inflation, and interest rates.
For example, a recession can impact consumer spending habits and impact certain
industries like luxury goods.
This category includes factors such as climate change, natural disasters, and
sustainability. For example, climate change can impact agriculture and tourism
industries.
This category includes factors such as government policies, regulations, and political
instability. For example, changes in tax policies or trade agreements can impact
international business.
The model provides a
comprehensive view of the external
factors that can impact a business or
organisation. By analysing these
factors, businesses can identify
opportunities and threats in the
macro-environment and adjust their
strategies accordingly.
Copyright ©️2023 Inemmo, All Rights Reserved
S
Social
T
Technological
E
Economic
E
Environmental
P
Political