The document discusses using a PESTN analysis to analyze the external environment of an organization. It explains that a PESTN analysis considers political, economic, socio-cultural, technological, and natural factors. Each of these factors is then defined and examples are provided of how they influence organizations. The analysis also provides a specific example of using PESTN to analyze Coca-Cola and identifies several political, economic, social, and technological factors that impact Coca-Cola's operations.
Describe the Political and Macro environment impact on Cocacola. cover the macro factors that has direct impact on brand and describe the tools that exits to marketers to analyze and over come the same situation.
Describe the Political and Macro environment impact on Cocacola. cover the macro factors that has direct impact on brand and describe the tools that exits to marketers to analyze and over come the same situation.
This PowerPoint talks about the basic concepts of the Marketing Environment. It walks through the factors of marketing environment has as well as Macro and Micro.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
This PowerPoint talks about the basic concepts of the Marketing Environment. It walks through the factors of marketing environment has as well as Macro and Micro.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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For example, the words, ‘running shoes’ are searched more often than ‘best road running
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for in a month is called keyword volume.
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These keywords which are searched just to know about stuff are called informational
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funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
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you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
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2. PESTN analysis is used to analyze in analyzing
the current state/position in the organization in
relation to its external environment. As the
beginning of the strategic management process an
organization needs to analyze the environment and
identify its strengths, weaknesses, opportunities and
threats. In identifying opportunities and threats the
PESTN analysis can be used as it gives a detailed
analysis of the external/macro environment in which
it operates. It stands for:-
4. Political Factors :-
Political factors are basically to what degree
the government intervenes in the economy. Specifically, political
factors include areas such as tax policy, labor law, environmental
law, trade restrictions, tariffs, and political stability. Political factors
may also include goods and services which the government wants
to provide or be provided (merit goods) and those that the
government does not want to be provided (demerit goods or merit
bads). Furthermore, governments have great influence on
the health, education, and infrastructure of a nation.
5. Economical Factor :-
Economic factors include economic
growth, interest rates, exchange rates and the inflation
rate. These factors have major impacts on how businesses
operate and make decisions. For example, interest rates
affect a firm's cost of capital and therefore to what extent
a business grows and expands. Exchange rates affect the
costs of exporting goods and the supply and price of
imported goods in an economy.
6. Socio-cultural Factor :-
Social factors include the cultural aspects and include
health consciousness, population growth rate, age
distribution, career attitudes and emphasis on safety. Trends
in social factors affect the demand for a company's products
and how that company operates. For example, an aging
population may imply a smaller and less-willing workforce
(thus increasing the cost of labor). Furthermore, companies
may change various management strategies to adapt to
these social trends (such as recruiting older workers).
7. Technological Factor :-
The changes in the technology used in the industry
Infrastructure such as electricity, telephones and broadband
internet Level of research and development in the industry
Level of automation.
Competing technology development
Research funding
Associated/dependent technologies
Replacement technology/solutions
Manufacturing maturity and capacity
Information and communications
8. Natural Factor :-
The natural resources owned by the country such as oil,
water, trees and so on. Climate situations (seasons and
weather patterns)Natural disasters such as floods and
volcanoes.
9.
10. PESTN Analysis
The PESTN Analysis identifies changes in the market caused by:
Political , Economical, Social and Technological factors & natural
factors.
Political Analysis and Factors: Those Non- Alcoholic drinks like;
Coca-Cola, are within the food category, under the FDA (Food and
Drug Administration). The government has control over the
manufacturing procedure of these products in terms of regulations.
Companies who fail to meet the standards of law, are fined by the
government. Following are provided some of the factors that are
influencing Coca-Cola's Operations.
11. 1.Changes in Laws and Regulations like; changes in
Accounting Standards, taxation requirements (tax rate
changes, modified tax law interpretations, entrance of new
tax laws), and environmental laws either in domestic or
foreign authorities.
2.Changes in Non-Alcoholic business era. These are;
competitive product and pricing policy pressures, ability to
maintain or earn share of sales in worldwide market
compared to rivals.
3. Political Conditions, specifically in international markets,
like; civil conflict, governmental changes and restrictions
concerning the ability to relocate capital across borders.
12. Economic:
In 2001, the recession influenced the companies
operations, but because of aggressive actions the US Economy
estimated to have returned in positive growth in 2002. Currently,
because of global recession, Coca-Cola can borrow capital and
invest in other products, because the interest rates are lowered.
Also, it can borrow to advance its research of new products and
technology. By researching for new products is cost effective, the
company could sell its products at a lower price, so its customers
would purchase more Coca-Cola products at a lower price.
13. Social:
The majority of US citizens are exercising healthier lifestyles.
That has strongly influenced the sales of non-alcoholic beverage
sector, because many customers are switching to bottled water and
diet colas like; Coca-Cola Light or Zero, instead of drinking beer or
other beverages. Additionally, time management is quite 43 % of all
households, and it has increased. Customers aged from 37 to 55, are
concerned with their nutrition. Also, large portion of the population is
within the range of baby boomers age. While many customers are
getting at older ages in life, they are more concerned in long term
increasing their permanence. That will continue to affect the non-alcoholic
beverage sector, by increasing the demand, in healthier and
other beverages.
14. Technological:
Some factors that affect the company's actual results to vary
essentially from the expected results, are the following:
1.The efficiency of company's advertising, marketing and promotional
programs, The new technology advances of television and internet that
use incomparable effects for advertising through the use of media.
Those advances make the products seem attractive. This supports the
selling promotion of the products. Coca-Cola in media tends to use this
technology so, to sell effectively its products.
2. Entrance of cans and plastic bottles in the past, have increased sales
volume for the company because they are easier to carry and
customers can bin them once they have been used.