Directing

1. D.K.M COLLEGE FOR WOMEN,
AUTONOMOUS,VELLORE
SUBJECT- BUSINESS MANAGEMENT
DIRECTING
P. Indhumathi
Assistant professor of commerce
D.K.M. College for women(Autonomous)
Vellore

2. MOTIVATIONAL PROCESS
Awareness of need
Search for action
Fulfillment of need
Discovery of new need

3. THEORIES OF
MOTIVATION
 Maslow's Need hierarchy theory
 Herzberg's motivation hygiene theory
 McGregor participation theory

4. Maslow's Need hierarchy therory

5. Herzberg's motivation hygiene theory

6. McGregor participation theory

7. LEADERSHIP
A leader is one who guides and directs
other people he gives the effort of his
followers a direction and purpose by
influencing their behaviour
Koontz o'donnell have defined
leadership has the the ability of a manager
to induce subordinates to work with
confidence and zeal

8. NATURE OF LEADERSHIP
 Leadership is a process of influence
 Leadership is a function of stimulation
 Leadership gives a feeling of contributing to common
objectives
 Leadership is related to a particular situation
 Leadership is a shared experience
 Leadership is not headship or bossism
 Leadership is an ongoing activity in an organisation
 Leadership implies existence of followers
 Successful leadership leads to goal accomplishment

9. FUNCTIONS OF LEADERSHIP
• Goal determination
• Motivating followers
• Direction
• Coordination
• Representation

10. IMPORTANCE OF LEADERSHIP
• Aid to authorities
• Motivate power to group efforts
• Basis for cooperation
• Integration of formal and informal
organisations