Identifying agri-inputs is a key lever to farmers' sustainability and Union Govt. has officially announced its #Traceability mandate. Agri-input firms- both the Hybrid seeds and Crop Protection firms are getting ready to embrace this mandate. We've been receiving requests from several agribusiness leaders on how to proceed on the Traceability Agenda with strategic focus towards Supply chain management and inventory management. To help key decision makers in #agribusiness understand the big picture, we've put together this document. It walks you through the entire Traceability journey in seven steps. This has been a distillation of our several years of experience building Traceability systems for leading agribusiness players like Bayer Crop Science and few others customers across the globe.

1. 7 Steps to Design, Build
and Scale Traceability for
Agri-Input Firms
July 22, 2019

2. Traceability
Using Integrated Hardware + Software Systems
which can help agri-input manufacturers track,
trace and manage the agri-input inventory in the
channel and the market.

3. Track
And Trace
Factory Warehouse Distributor Retailer Farmer
Farmer Retailer Distributor Warehouse Factory

4. Now we know what
Traceability is.
How do you build it?

5. steps

6. 7 Steps to Design, Build
and Scale Traceability for Agri-Input Firms
Goals Scope Team Data
Test Optimize Scale

7. 1
2
3
4
5
6
7
Goals:
Scope:
Team:
Data:
Test:
Optimize:
Scale:
Which objective and why?
What is your roadmap?
Whom are you onboarding?
Are you collecting the right data?
How can we ensure that it works?
Can you complete the feedback loop?
Can it grow?

8. GOALS
Serialization
and Aggregation
Inventory
Management
Prevent Counterfeiting of Agri-inputs
Track and Trace inventory
across the factory, depots and
channel at SKU, Shipper and
Pallet level.
Maximize Working Capital
Efficiency.
Loyalty
Management
Comply with Union Govt.
Standards for Traceability
Build Relationship with
your Channel

9. SCOPE
Hand-hold the factory production, warehouse
operations first to stabilize the processes.
Once serialization process is stabilized, you can
proceed towards changing channel operations to
maximize working capital efficiency.
Serialization and Aggregation
Inventory Management
Loyalty Management
Loyalty programs are required to incentivize the
Channel to capture and share Liquidation Data.

10. TEAM Serialization and Aggregation
Inventory Management
Production Head has to be convinced that modifying
the conveyor line to bring Traceability will not come
in the way of achieving the production targets.
Sales Team has to be convinced that Traceability is a
strategic initiative and benefits both the top-line and
bottom line.
Loyalty Management
Marketing Team have to design loyalty programs to
capture better liquidation data from the channel for the
teams to do better sales and production planning.

11. DATA Serialization and Aggregation
Inventory Management
Good Data comes from Good Scan. Appropriate
Scanning of QR Codes from Factory and Warehouse
Operations as per SOP is critical
Who is sharing the inventory data? Does your channel
scan the QR code to share inventory data or does your
field staff shares the data on behalf of the channel?
Loyalty Management
Does the Channel have the right set of incentives to
share the Liquidation data? How can retailers make time
to share the liquidation data amidst their activities?

13. TEST Serialization and Aggregation
Inventory Management
Pilot Test with Block buster products and then
scale Up the Operations Across the remaining
products. Pilot Test with Shipper Level
Serialization, if you aren’t prepared for SKU Level
Serialization.
Stress Test Your Operations with scenarios to manage
the sales and channel operations for the chaos of the
Kharif season.
Loyalty Management
Pilot with Loyalty Reward Points for Primary Sales,
Secondary Sales and Liquidation

14. OPTIMIZE Serialization and Aggregation
Inventory Management
Does it help you reduce wrong dispatches? Does it
mitigate the need for proof of delivery? How does it
affect your stock clearance patterns?
Can you plan for different distribution strategies for
the channel based on the data? Does it help you with
unique collection insights in the channel?
Design your UID at batch level granularity.
Optimize your sales and production planning.
Loyalty Management
Optimize for Retention one Channel members learn
to game the system.

15. SCALE Serialization and Aggregation
Brand protection
Complaints handling
Product recall
Loyalty program
Wrong dispatches eliminated
Proof of delivery
No data entry
Inventory Management
What ROI
do you get?
Campaign planning
Define Inventory norms
Sales planning
Production planning
Inventory Turnaround Time
Insights for Collection
Stock Clearance
Key Account Management
Loyalty Management
Predict Star Retailers
Which retailer will cross 1 Cr
turnover in the next 3 months?
Identify Reward Gaps
Improve
Underperformers

16. Who we are
50+projects across
channel, field, market
and crop dimensions
for world’s leading
agribusinesses
20+Customers
across 5 Continents
(Asia, Africa,
Americas, Europe)
and 20+ Countries
14 years of domain
experience. Pioneer in
bringing GIS, QR Code
into Agri-Input Supply
Chain.

17. Contact Us
venky.ramachandran@conceptglobal.com
+91 - 9866047323
Serialization and Aggregation
Inventory Management
Schedule an appointment for a detailed discussion.
Loyalty Management