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Storytelling & narratives 
@venkinesis 
www.venkinesis.in
Let me tell you the truth… 
I tell two kinds of stories 
• Persuasive – of numbers and narratives 
(Hint: Consulting busin...
Chapter 1: Storytelling & narratives
Once upon a time… 
Then Now 
Image: Free digital photos
I discovered a sutra. 
content is subservient to context
Balvinder is married, outspoken and deeply 
engaged with social issues. 
Which of the following is more likely? 
Balvinder...
How a story is supposed to work? 
Life 
Experiences 
Facts 
Emotional reaction 
Emotional reaction 
Think/Debate/ 
Argue 
...
Does your mask allow you to ‘not be’?
Mark Twain wasn’t Mark Twain. 
Mark Zorro isn’t Mark Zorro. 
Are YOU wearing your digital mask? 
..It’s a proof of concept...
Are you kicking up dust? 
Marketing and press kicks up dust…It gets in your eye, and 
then you’re not focusing on the prod...
Image Courtesy: Google Images 
Intermission
Chapter 2: Storytelling & Narratives
Hero is suffering 
from <Insert the 
latest syndrome> 
Rockstar hero 
wakes up to his bad 
dream where his 
uncle is kille...
What is “Curse of knowledge? 
Image source: http://richardwiseman.wordpress.com/2011/10/13/can-you-see-the-baby-for-the-tr...
Which narrative Gods do you worship?
Two opposing blog narratives 
Inception Image Source: IMDB 
Seth Godin Image Source: Boing Boing Seth Godin Interview 
Par...
Here’s the narrative formula 
1) Lede 
2) Nut Graf 
3) Deep Breath. It all began when… 
4) Then this, Then This, Then this...
Which Archetype are you playing with? 
1. Betrayal 
2. Underdog 
3. Revenge 
4. Freud/Oedipus 
5. Resurrection/Oath 
Sourc...
Reality 
Media 
Data 
Algorithm 
Meaning 
Narrative 
So what? 
Reality 
Media 
Data 
Algorithm 
New narrative 
Meaning-1 
...
Thank You 
Questions? 
Happy Blogging! 
Image source: http://soshable.com/make-any-blogging-style- 
work-for-you/blogger-c...
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Storytelling & Narratives

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This presentation is my perspective on "Storytelling and narratives in the digital age". This was presented to blogging community at Hyderabad Bloggers Meet. Few slides may not be self-explanatory. I will post a detailed write-up soon!

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Storytelling & Narratives

  1. 1. Storytelling & narratives @venkinesis www.venkinesis.in
  2. 2. Let me tell you the truth… I tell two kinds of stories • Persuasive – of numbers and narratives (Hint: Consulting business) • Unnoticed – of mavericks, climate change, organic farming & my weird experiments Storyboard of my life 1990s 2007-Present 2011-2013 2013-Present Image: Free digital photos
  3. 3. Chapter 1: Storytelling & narratives
  4. 4. Once upon a time… Then Now Image: Free digital photos
  5. 5. I discovered a sutra. content is subservient to context
  6. 6. Balvinder is married, outspoken and deeply engaged with social issues. Which of the following is more likely? Balvinder is a bank manager OR Balvinder is a bank manager who is an active volunteer at an NGO Image courtesy: Freedigitalphotos.net Now, you don’t believe me. Do you?
  7. 7. How a story is supposed to work? Life Experiences Facts Emotional reaction Emotional reaction Think/Debate/ Argue Context dies out Your Image source: http://soshable.com/make-any-blogging-style- work-for-you/blogger-cartoon/
  8. 8. Does your mask allow you to ‘not be’?
  9. 9. Mark Twain wasn’t Mark Twain. Mark Zorro isn’t Mark Zorro. Are YOU wearing your digital mask? ..It’s a proof of concept, it’s to prove a theory. And it’s to prove that who you are doesn’t matter. In fact, truth requires that you aren’t anyone, because if you’re someone, whatever you say is always biased. It’s influenced by what you know about that person…It’s the words...not the person that matters Robot Dinosaur Image source: Fake Grimlock @ Twitter Mark Zorro Image Source http://classicmoviesdigest.blogspot.in/2010/04/mark-of-zorro- 1940-robin-hood-spanish.html
  10. 10. Are you kicking up dust? Marketing and press kicks up dust…It gets in your eye, and then you’re not focusing on the product. Image Source: Forbes Profile Jan Koum http://www.forbes.com/profile/jan-koum/
  11. 11. Image Courtesy: Google Images Intermission
  12. 12. Chapter 2: Storytelling & Narratives
  13. 13. Hero is suffering from <Insert the latest syndrome> Rockstar hero wakes up to his bad dream where his uncle is killed So what are narratives? Hero meets the assassin Hero kills the assassin Assassin was the hero’s dad’s best friend Image Courtesy: IMDB, Wikipedia
  14. 14. What is “Curse of knowledge? Image source: http://richardwiseman.wordpress.com/2011/10/13/can-you-see-the-baby-for-the-trees/
  15. 15. Which narrative Gods do you worship?
  16. 16. Two opposing blog narratives Inception Image Source: IMDB Seth Godin Image Source: Boing Boing Seth Godin Interview Parachute Image Source: Toonpencil
  17. 17. Here’s the narrative formula 1) Lede 2) Nut Graf 3) Deep Breath. It all began when… 4) Then this, Then This, Then this 5) Here we are. What comes next? 6) Kicker and out Source: Dan Lyons presentation at INBOUND 2013: “Tell me a story: When Media and Marketing become One”
  18. 18. Which Archetype are you playing with? 1. Betrayal 2. Underdog 3. Revenge 4. Freud/Oedipus 5. Resurrection/Oath Source: Dan Lyons presentation at INBOUND 2013: “Tell me a story: When Media and Marketing become One”
  19. 19. Reality Media Data Algorithm Meaning Narrative So what? Reality Media Data Algorithm New narrative Meaning-1 Narrative -1 Meaning-n Narrative-n Old narrative What-if realities
  20. 20. Thank You Questions? Happy Blogging! Image source: http://soshable.com/make-any-blogging-style- work-for-you/blogger-cartoon/

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