Content marketing in the age of crap

•

122 likes•42,459 views

Doug Kessler rocked the house in London with his presentation at IMUK13 on the need for achieving remarkable in the age of content marketing

Business Technology

Content marketing
in the age of crap.
Doug Kessler
Velocity Partners
@dougkessler

hosted by

The fully-certified Hubspot Gold Partner

The B2C bastards are
eating our lunch (again).

An over-reliance on
competent, professional,
intelligent, well-made,
on-strategy content.

Great content brands
are built on home
run pieces.

Why hit home runs?
1) 

They earn disproportionate goodies

Why hit home runs?
1) 

They earn disproportionate goodies

2) 

They improve the performance
of all other content

Why hit home runs?
1) 

They earn disproportionate goodies

2) 

They improve the performance of all
other content

3) 

They free you from the tyranny of search

Home run content gives
you a shot at overcoming
your biggest obstacle.

Home run content gives
you a shot at overcoming
your biggest obstacle.

Inertia

Most content marketers
are studying the wrong
things.

Originality is over-rated
and creativity is totally
misunderstood.

Steal from:
“ Many years later, as he faced the
firing squad, Colonel Aureliano
Buendía was to remember that
distant afternoon when his father
took him to discover ice.”
Gabriel Garcia Marquez
100 Years of Solitude

61 views

529 views

38 views

323 views

162 views

539 views

Steal from the frog

Follow the Frog
Max Joseph for The Rainforest Alliance

Steal from decapitated
gremlins.

Metro Trains
Dumb Ways to Die

Steal from aviation geeks.

Paths of Flight
GE Aviation

A timely
issue

Home runs

Confidence

Empathy

Emotion

A timely
issue

Home runs

Confidence

Empathy

Championhunting

Upheaval
interpreting

The rant
Market
disrupting

Inertia-busting

Aim high. Be a student of home runs.
Steal with abandon. Attack timely issues.
Do it with empathy and confidence.
Tap into emotion. Don’t forget to hate.

Similar to Content marketing in the age of crap

Agile tricks

Giovanni Intini

On Target 2014 Neil Stoneman, Velocity Partners

Vendemore [A Bisnode Company]

On Target 2014 Neil Stoneman, Velocity Partners

Vendemore [A Bisnode Company]

Everyone's heard the old saying "A family thats plays together, stays together", right? Well this session is going to kick that up a notch and talk about getting the family to "hack" together. It starts out discussing the different forms of hacking a family might embrace. Along the way it highlights what supplies & equipment you might need, as well as suggesting the overall costs that one might expect to incur. It then takes a brief focus on safety and proper use of that equipment. The session finishes off with some tips and tricks that may help with both the hacks themselves, as well as getting the family to actually interact by joining in on the fun.

A Family That Hacks Together, Interacts Together!

Daniel Davis

When we moved to a dual-track delivery approach for our Bank of New Zealand Digital product teams, it felt more like Dueling tracks. People knew why we were doing it but were confused about how to link discovery and delivery. Who should do what, when and how? It became a clash of collective egos, stepping on each other’s areas of expertise. This is about how we brought clarity, alignment and direction to those teams by creating a Product Management playbook and how it had a profound effect on how we work and communicate with one other. More details: https://confengine.com/agile-india-2019/proposal/8282/all-track-development-or-how-we-dropped-the-collective-ego-and-created-a-product-playbook Conference link: https://2019.agileindia.org

All track development - (or how we dropped the collective ego and created a p...

Agile India

techmap: Overcoming Content Shock

Klaxon

The Developer CEO - Peter Coppinger, CEO at Teamwork

SaaStock

As a startup founder, you probably don’t want to hear this. But if you want to accomplish wonders, you must: 9 out of every 10 startups fail. It’s not the product and not even the distribution where things tend to go sour most of the time. It’s the inner workings of your organization. To succeed, you must hack your culture with as much dedication as you pour into your products. To help you get started, we facilitate 37 hour culture hackathons. They are fun, high-energy and high-paced culture-prototyping sessions where your team develops a blueprint of a culture you need to succeed. Contact hello@corporatespring.com for availability and prices.

Culture Coding

Corporate Spring

SEO in 2017, Lee Kennedy 2017 CO2 Presentation

Coalmarch

SEO in 2017, Lee Kennedy 2017 CO2 Presentation

Lee Kennedy

Commercially Sustainable Creativity

denkitalks

We spend a lot of time trying to solve communication problems through design. We design first, write later, and end up iterating endlessly, only to start the process over again — design first, words last. What would happen if we wrote the words first — agnostic of technology or channel — and then designed an experience to bring those words to life? That’s what the video game industry does, and maybe we should take a cue from their results — equal parts men and women spending hours on end (and billions annually) to play video games on every device imaginable. Steph Hay will show us Content-First techniques and artifacts she adapted from video-game-design processes, then used to design web and mobile experiences for Ben & Jerry’s, Annie E. Casey, and FastCustomer.com. All resulted in faster learning, fewer iterations, a more cohesive voice and tone, and higher engagement. Presentation by Stephanie Hay

Content-First Design Secrets

ExoLeaders.com

All This Game Cloning? What To Do Now?

Talat Fakhri

Startup DNA: the formula behind successful startups in Silicon Valley (update...

Yevgeniy Brikman

Guess The Pm Game

jamesbb

10 Observations from 10+ years in the Corporate UX Trenches

Ario Jafarzadeh

So You Want to Be a Content Strategist?

David Dylan Thomas

Enterprise SEO and AI - Houston IMA Interactive Strategies 17

Keith Goode

On January 31, 2012, StumbleUpon hosted a webinar to highlight major themes on how to improve brand discovery across the social media landscape. The presentation highlights strategies for brands to engage in the creation, design and distributions of their online campaigns. Reach out to advertisers@stumbleupon.com to learn more or follow along at @PaidDiscovery Keep in touch with Jack: @JackK Links to the content included in the presentation can be found here: - Intel Museum of Me: http://www.intel.com/museumofme/en_US/r/index.htm - Nike Better World: http://www.nikebetterworld.com/ - Creator's Project - Coachella 2011: http://thecreatorsproject.com/videos/the-creators-project-coachella-2011 - Sponge Bob Squarepants Facebook: http://www.facebook.com/spongebob - Paid Discovery Lead Form: https://www.stumbleupon.com/pd/index/lead/ - Chicken of a Raft: http://www.chickenonaraft.com/

5 Keys to Brand Discovery from StumbleUpon

Jack Krawczyk

[FOUNDERS WEEKEND 2015] Meebo.com >> Elaine Wherry, "How to Talk Product & Ge...

500 Startups

Recently uploaded

Falcon Invoice Discounting: Tailored Financial Wings

Falcon Invoice Discounting

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman

instagramfab782445

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time Booking Contact Details :- WhatsApp Chat :- +91-7737669865 We offer all types of girls of your choice with space. Our escorts are fully cooperative and understand your needs. All types of call girls like Housewives, College girls,#K09 Russian girls, Muslim girls, Afghani girls, Bengali girls, Working girls, south Indian girls, Punjabi girls, etc. In-Call: — You Can Reach At Our Place in Bangalore Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call: — Service for Out Call You have To Come Pick The Girl From My Place We Also Provide Door-Step Services Hygienic: — Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Bangalore Our Services and Rates: – One Shot — 2500/in call (time ½ hour), 5000/out call Two shot with one girl — 5000/in call (time 1 hour), 6000/out call Body to body massage with sex- 3000/in call (time 1 hour) full night for one person– 8000/in call, 10000/out call (shot limit 4 shot) We are available 24*7 all days of the year

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time

gargpaaro

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Adnet Communications

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...

meghakumariji156

Pre Engineered Building Manufacturers Hyderabad.pptx

Roofing Contractor

Paradip CALL GIRL IN70918 19311 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

ssuserf63bd7

Falcon Invoice Discounting: Empowering Your Business Growth

Falcon investment

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar Call/Whatsapp:- +971551707352 Girls, Call Girls in Dubai, Dubai Call Girls Service, Indian Call Girls in Dubai, Pakistani Call Girls in Dubai, Independent Call Girls in Dubai, Cheap Call Girls in Dubai, Russian Call Girls in Dubai, Hot Dubai Call Girls I have Used the Service from this agency Yesterday in Bur Dubai Area. The Call Girl was so corporative and Fashionable. She Came Into my hotel room. I got This Dubai Call Girl numbers from Proven Expert so straightway I contacted her. I am so happy after using this agency service. This is highly recommended if you are a visitor in Dubai and you don't have an idea how to get the Call Girls In Dubai. This agency is having a big collection of Indian Call Girls In Dubai and Pakistani Call Girls In Dubai and the best thing about it is they all are verified, staff. Even They have a huge variety of Independent Call Girls In Dubai as well. This agency is holding a confirmed Staff which is a great opportunity for every user in Dubai or any part of UAE. After reading many positive reviews about this company i have decided to give it a chance. I contact on this Call Girl number mentioned in the tittle. The whole process was very transparent and clear. I received the Call Girls photos I chose one of them if I'm not wrong she belongs from Pakistan. She came in my hotel near Al rigga next bur Dubai area. I paid her 2500 aed for 4 hrs. We spent together very good time. She was neat and clean and she was wearing full black dress. I really liked her sense of humor. After the 8 hrs she gave me 30 mins extra for some gossip. i will always remember that Golden Shower. This is how my date ended up. Everything was great. This is called a quality service. I will always consider this Call Girl agency in future. Cheers A good option for practical people. Real girls with real Call Girls photos Dubai. It's social nature if you pay for something you require the best results from it. This same synopsis happened in my case. After many attempts finally I have found an established Call Girls Agency in Dubai. I prefer them to use their Call Girls because they are vaccinated and taking care of hygiene as well. they are clean and have a positive attitude. It was simple for me I was searching Dubai Call Girls Numbers and found this profile on proven Expert. then I contact their Tele caller he suggested Sam in 4 hrs for 2500 and guess what it was lovely moments being with her. Now I do not need to go anywhere or to anyone else. My participation was excellent with them, this is the only approved escorts service in Dubai with tested Call Girls. I am using their services for the last 9 months and they have never deceived me in any way. They have their own chauffeurs who bring the Call Girls in less time in any area of Dubai like Al Barsha, JLT or JBR or even Dubai Investment Park DIP too. I am writing here all after enduring your services in all situations. So confidentl

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar

allensay1

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

daisycvs

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Admir Softic

Falcon's Invoice Discounting: Your Path to Prosperity

hemanthkumar470700

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Falcon Invoice Discounting: The best investment platform in india for investors

Falcon Invoice Discounting

Over the Top (OTT) Market Size & Growth Outlook 2024-2030

tarushabhavsar

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/++918133066128☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918133066128) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918133066128) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +918133066128[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918133066128) At 9-10 weeks pregnant, it works about 91-93% of the time. +918133066128)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918133066128) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918133066128 misoprostol works a bit better than taking misoprostol only. +918133066128 Taking misoprostol alone works to end the+918133066128 pregnancy about 85-95% of the time — depending on how far along the+918133066128 pregnancy is and how you take the medicine. +918133066128 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918133066128 When can I take the abortion pill?+918133066128 In general, you can have a medication abortion up to 77 days (11 weeks)+918133066128 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918133066128 period, you can have an in-clinic abortion to end your pregnancy.+918133066128 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918133066128 preference and situation. With+918133066128 medication+918133066128 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918133066128 schedule, at home or in another comfortable place that you choose.+918133066128 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918133066128 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918133066128 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918133066128 them. +918133066128 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +918133066128 More questions from patients: Saudi Arabia+918133066128 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+918133066128) Unwanted Kit is a combination of two medicines, o

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Abortion pills in Kuwait Cytotec pills in Kuwait

Marel Q1 2024 Investor Presentation from May 8, 2024

Marel

HomeRoots Pitch Deck | Investor Insights | April 2024

Hector Del Castillo, CPM, CPMM

Power point presentation on enterprise performance management

VaishnaviGunji

Recently uploaded (20)

Falcon Invoice Discounting: Tailored Financial Wings

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...

Pre Engineered Building Manufacturers Hyderabad.pptx

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

Falcon Invoice Discounting: Empowering Your Business Growth

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Falcon's Invoice Discounting: Your Path to Prosperity

Falcon Invoice Discounting: The best investment platform in india for investors

Over the Top (OTT) Market Size & Growth Outlook 2024-2030

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Marel Q1 2024 Investor Presentation from May 8, 2024

HomeRoots Pitch Deck | Investor Insights | April 2024

Power point presentation on enterprise performance management

Content marketing in the age of crap

1. Content marketing in the age of crap. Doug Kessler Velocity Partners @dougkessler

2. hosted by The fully-certified Hubspot Gold Partner

3. The B2C bastards are eating our lunch (again).

6. An over-reliance on competent, professional, intelligent, well-made, on-strategy content.

7. Great content brands are built on home run pieces.

8. Goodies It’s a home run game. Time

9. Why hit home runs? 1)  They earn disproportionate goodies

10. Why hit home runs? 1)  They earn disproportionate goodies 2)  They improve the performance of all other content

11. Why hit home runs? 1)  They earn disproportionate goodies 2)  They improve the performance of all other content 3)  They free you from the tyranny of search

12. The most beautiful chart in the world.

13. Home run content gives you a shot at overcoming your biggest obstacle.

14. Home run content gives you a shot at overcoming your biggest obstacle. Inertia

15. 8 tips for producing home run content.

16. 1) Swing for the fences.

17. Home runs happen in the brief.

18. 2) Become a student of home runs.

19. Most content marketers are studying the wrong things.

20. 3) Steal shamelessly.

21. Originality is over-rated and creativity is totally misunderstood.

22. 4) Steal from far away.

23. Steal from: “ Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice.” Gabriel Garcia Marquez 100 Years of Solitude

24. 5) Steal the right things.

25. 61 views 529 views 38 views 323 views 162 views 539 views

26. 6) Steal from Hubspot.

27.

28. 7) Put your swag to work.

29. 8) ‘Follow the fear’.

30. Steal from the frog Follow the Frog Max Joseph for The Rainforest Alliance

31. Steal from decapitated gremlins. Metro Trains Dumb Ways to Die

32. Steal from aviation geeks. Paths of Flight GE Aviation

33. Don’t steal from:

34. Steal from:

35. Steal from

36. A timely issue Home runs Empathy

37. A timely issue Home runs Confidence Empathy

38. Emotion A timely issue Home runs Confidence Empathy

39. Head x Heart = Home Run

40. Psychographic targeting

41. The rant

42. Championhunting Upheaval interpreting The rant Market disrupting Inertia-busting

43. Aim high. Be a student of home runs. Steal with abandon. Attack timely issues. Do it with empathy and confidence. Tap into emotion. Don’t forget to hate.

44. The B2C bastards are eating our lunch (again).

45. Time Goodies

46. hosted by The fully-certified Hubspot Gold Partner

Content marketing in the age of crap

Recommended

Recommended

More Related Content

Similar to Content marketing in the age of crap

Similar to Content marketing in the age of crap (20)

More from Deeply Digital

More from Deeply Digital (15)

Recently uploaded

Recently uploaded (20)

Content marketing in the age of crap