This document discusses the evolution of feminism over the past 25 years from riot grrl punk feminism to a more mainstream commercialized "marketplace feminism." It references the UK band Huggy Bear's anti-commercialization slogan and quotes discussing how feminism now focuses on individual happiness and empowerment even through mainstream outlets like reality TV shows rather than collective political action. Some see the commercialization as co-opting feminism while others view embracing popular culture as necessary to spread feminist ideas and create change.

1. FROM RIOT GRRRL TO
MARKETPLACE FEMINISM
25 years in media, pop culture, and co-optation

2. Feminism is hot image TK

6. “Thisishappeningwithoutyourpermission”—UKbandHuggyBear

13. “Feminismtomeisfollowingwhatevermakesyouhappy—whetheritmeans
banning‘bossy’or‘bitch’fromyourvocab,orbinge-watchingTheBachelorette
orfightingsuperherobattlesversustheevilPatriarchy,dowhatmakesyou
happy.”—Bustarticle

14. “Iffeminismhastobecomeabrandtomakechange,I’mallforit”
— LenaDunham