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Reskin and Republish Android App or Game
App reskinning is a method whereby one acquires the license to utilize an already
developed and tested App source code and change the theme, graphics, and
sounds to make an entirely new App. When I first found out what App reskinning
was I thought it was kind of fishy to say the least. After researching this further I
found that reskinning Apps, or any software, is an accepted and legitimate
business practice. It’s been around for a while, and will be for a long time to
come.
Why reskin an App instead of developing new ones? There is a very good answer
to this question, and it is
tied directly to cost,
schedule, and
performance risk.
Cost: When developing a
code from scratch the
costs are far greater than
if you purchased an
existing code for reskin
purposes. How much
more? You can acquire a
well working, tested, and ready to reskin out-­­of-­­the-­­box code for less than
$500.
What Apps Should I be reskinning?
Reskinning works best with certain games or camera applications.
There are several types of games that do well for reskinning. The first type of
game that I would recommend is what’s known as an “endless runner”. These
games are coded in such a way that the content never ends. Most have played an
endless runner before.

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Tetris is one of the most famous of all endless runners and most are familiar with
the concept. Random blocks are generated and you must stack them in such a
way to make room for more. The speed intensifies and at some point you lose. If
you didn’t lose, the game would keep going to infinity. These games are great for
reskinning as they require a limited number of graphic changes and a theme
change to get you a new game.
Where can I get Source Code?
You can buy source codes from many places in the market. If you are a
developing hand than there is no worry about that as you can buy the source
code from chupamobile or
bluecloudsolutions. If you are
going to outsource reskinning
process then it is always suggested
to buy source code from same
person if possible. It can be done
though sites like apparum.com.
AppaRum.com is doing both
services, providing source code as
well as doing reskin work and
most of their packages include
ASO also. Check out their Reskin Portfolio.
What is App Store Optimization (ASO)
App Store Optimization (ASO) is one of the most powerful tools in your
development toolbox. It is critical to get this right to give you the best chance of a
solid ROI. Whether you are doing reskins or new apps, ASO will make or break
you, bottom line. I cannot stress this enough, please pay particular attention to
mastering this skill, as it will be the biggest contributor to your revenue stream
hands down.

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App Descriptions
While you are getting your development and graphics work done, this is a good
time to write out your App description that you will use when publishing it to the
App Store. The mythical Apple algorithm does not use anything in your
description to rank or rate your App on an ASO level. What it does do is paint a
picture of what your App is all about for your prospective customers.
We are now going to be conducting market research, which will lead us into titling
and filling in the keyword field in iTunes for submission to the App store. To title
our App we want the strongest keyword(s). I say keyword(s) with an “s” because
you can actually fit 255 characters in the title section. Now, with that being said I
do not recommend what is known as “keyword stuffing”.
In addition to this bit of news, just because you have 255 characters of space
doesn’t mean you can see all 255 characters while browsing Apps in the App
Store. For an iPhone App you are only going to have 35 characters visible. My
suggestion is to keep your title under 35 characters.
First thing is first… Pay special attention to the first line of your description. In the
Apple store your description is compressed and needs to be expanded to read the
entire write up. The only visible portion is typically just the first line. If you lose
them at line one, you haven’t got a chance.
If you waste the first line by saying, “welcome to Funimation Multiline Loose
Slots!” you pretty much wasted your hook. The prospect knows the name of the
App already; don’t waste their time as they are likely scanning through Apps
quickly trying to decide which one they are going to download. Make them want
to read more.
A rocking first line would be, “Download the App that Rolling Stone Magazine said
is the most epic new App of all time!”. Now of course this would have to be true,
but the idea here is that you are adding credibility to your App in the form of a
very reputable source.

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In absence of a Rolling Stone Magazine endorsement, you could say something
like, “Download an App that will melt your face and shake your foundations!”
Now, that would make me want to read more. Be creative, and resist the
temptation to use humor here; for some reason it doesn’t translate to the
audience well.
Once you hook them, use any positive review quotes you may have.
Endorsements are awesome ways to add credibility to your App. You may not
have any on launch, but you can stretch here if you have one of your family
members try it and give you some feedback. Additionally, you can come back to
the game with an update after you have some reviews and post a few of the best
ones.
Add as many as you can in short bullets. You want to capture as many features
your App has here. What you may think is no big deal maybe something your
customers want.
At the end, give them another hook like you did on the first line to make a lasting
impression. It’s not rocket science, but there is a method to this madness that will
payoff for you if you take the time. Each one of these sections is important, slack
on any one of them and you could cost yourself, not anyone else, dollars in your
pocket. Take the time to do it right.
Monetization
So, how do we make money? It all comes down to this, let’s get into it.
There are four ways you can make money on an App.
 The first way that most are already aware of is that you can charge per
download. Someone sees your App, they want it, and they buy it through
their iTunes account. It sounds so simple, and it really is.

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 The second way
to make money with
your App is In App
Purchases (IAPs). You’ve
probably seen these
before; it may be in the
form of game currency,
level unlocks,
subscriptions, or many
others. You can make
some decent money off
of IAPs if you set them
up right.
 The third way to make money is to just sell the App. There are lots of App
marketplaces that you can list your App and if someone buys it you just
transfer it to them.
 The fourth way to make money, and by far the most lucrative, is integrating
ads into your game. Other App companies will pay up to $3 per download
of their Apps.
If you are getting thousands of downloads you will get decent conversions and
make money. There are all kinds of ads you can serve up. You can have
interstitials (full-page Ads), banners, “more games” buttons, and video ads.
 Video is relatively new, and is really adding significant revenue to my
portfolio. The newest addition is incentivized video ads. Basically you can
give away something in your own game, like game currency, in exchange
for your customers watching a video ad. If they use the service being
advertised you are paid real money. I’ll trade fake money for real money all
day long.
Best of Luck on your App Reskinning World