Tips and tricks about managing your project launch from hands on experience.

1. Coffee Fueled Marketing
Winning your project launch.

3. A Journey Of A Thousand Miles
Begins with a single step.

5. The Twitter Method
Describe your product in 140 characters.

7. You Will Be Bashed
Know which people to listen to.

9. Metrics are Power
Set goals. Measure. Improve.

11. Search is Power

13. Community is Power
Each person is a community manager.

15. 41%
22%
17%
7%
7%
5%
Social
Organic Search
Direct
Referral
Paid Search
Display

17. No Rest For The Wicked

19. The End is the Beginning
Your job isn’t over.

21. Questions?
Aviv M. Icel
icel@icel.me
icel.me/en
@icel