Extracting Value vs. Creating Value All business identify value then capturing some of that value, in some cases at the expense of others.

1. Identifying and Capturing Value
using GIS
Ari Isaak GISP, Founder and CEO
Evari GIS Consulting, Inc.

2. Extracting Value vs. Creating Value
All business identify value then capturing some of that value,
in some cases at the expense of others.
• Extracting Value:
– Example 1: Press 1 for ….
– Example 2: Twitter recently
added advertisements
• Creating Value:
– Drop 1 OCI point =
• 1 inch of rain
• 100,000 car trips
• 30,000 truck trips
– Patching = 80 (3x max)
• $1000/acre
– Slurry Seal = 85 (3x max)
• $20,000/acre
– Asphalt Overlay = 90
• $500,000/acre
– If below 70 must SS or AO
– If below 65 must AO

3. Extract or Create?
• Uber? Do they make a better product? Do they take
from another industry
• AirBNB? Ebay?
• Outsourcing?
• Outsourcing specific skills? Are they core to your
business?
• Professional GIS placement services?
• Call from India. Wanted to bid a job, but they wanted
Evari to Prime. Why? What value is Evari bringing?
Does it have anything to do with our core business?

4. As GIS Professionals, what should we
do?
• Understand the core business?
– Doesn’t mean we can’t leverage opportunities.
• Evari’s core business is in helping our clients
find value through answering geography
based questions.

5. Thank you,
Ari Isaak
ari@sdgis.com
858-633-6447