This is the project for Arcturos by "The Awkwards" #ΑDandPRLab @cmcPanteionUniversity

1. PANTEION UNIVERSITY
OF SOCIAL AND POLITICAL STUDIES
• Faculty of International Studies, Communication and Culture
• Dept of Communication, Media & Culture
• Subject: Ad & Pr Lab
• Instructor: Birba Diana
• Professor: Betty Tsakarestou
• Project: Arcturos
• Students: Aspiotis Konstantinos @Kwnstadinos3 (kwnstadinos Aspiwths)
Douros Alexis @Alexhs94 (Alexis Douros)
Mordou Ilianna @ilianna_m (ilianna)
Sfyri Niovi @niovesfy (Niove S. Sfyri)
Tsano Tzensila @TTsano ( Tzesi_t )

2. Contents
• The Data
• “Our Idea” pt1 (social media)
→Social media Posts
→Video
• “Our Idea” pt2 (social media-event connection)
• “Our Idea” pt3 (the event)

3. The Data
Our Goal
• Bear adoption
raising
• Raise awareness for
the sanctuary
• Increase the
number of visitors
• Fund raising
enhancement
Target Groups
• Social Media
Followers
(Facebook,
Instagram, Twitter)
• Real Life Audience
(Event Attendants)
The Challenges
• Greece on
environmental
issues
• Economic Crisis
• Low awareness

4. “Our Idea” pt1 (social media)

5. “Our Idea” pt1 (social media posts)

6. “Our Idea” pt1 (social media video)

7. “Our Idea” pt2 (social media-event
connection)

8. “Our Idea” pt3 (the event)
 Place: Sydagma & Aristotelous square
 Time: 17 April
 Theme: Bear and forest
 Content: Games for children & Adults, Photo
Galleries, Counters selling Arktouros
products, Information Benches
 Crew: Volunteers
 Cost: Very Low

9. Thank you for your attention!