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AstroInformatics2010: Crowdsourcing science communication, outreach and education

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A presentation on how the social web is transforming the way we talk about science and engage with those outside the profession. AstroInformatics conference, June 2010, Pasadena.

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AstroInformatics2010: Crowdsourcing science communication, outreach and education

  1. 1. Crowdsourcing Science Communication, Outreach and Education Sarah Kendrew, Leiden Observatory AstroInformatics 2010, Pasadena
  2. 2. “Ivory Tower” Outreach Communication Education Economic Impact Scientific literacy Inspiration Justification of resources Trust!
  3. 3. FROM PUBLIC UNDERSTANDING TO PUBLIC ENGAGEMENT OF ASTRONOMY
  4. 4. Science and the Mainstream Media: Critical Reporting or Churnalism?
  5. 5. Science & The Media: Securing the Future (BIS, 2010): “…we feel that there is an unprecedented level of debate taking place at the moment about science and the media.” “While there are tremendous pressures on science reporters many would concede that this results from an ever-growing appetite for science in all sections of news” BUT: “Curt Supplee: 60-70% of the weekly quota of science stories comes straight from the pages of four or five big journals including Science, Nature, the BMJ and the Lancet” “…at a time when the internet has effectively removed all the barriers to publication, trust – a key issue in science reporting – becomes more of an issue than ever”
  6. 6. Traditional news vs. Good science reporting • Need for headline-grabbing stories not well suited to balanced discussion of science • Not much published science represents a “big step” • Over-hyping by science journals creates contradictions, confusion and fatigue. • Poor understanding in the media leads to bad science getting a voice
  7. 7. ResearchBlogging: What are scientists talking about? 1. Informative for scientists 2. Helps interested members of the public trace back the original work
  8. 8. Guardian Story Tracker: Old Media does New Media
  9. 9. Mendeley: What are Scientists reading? Organises literature database on desktop “Last.fm for researchers”, Literature-based social networking knowledge discovery Creating public literature lists for sharing, teaching, collaboration Keeps charts and statistics for papers Searchable!
  10. 10. Searchable, with reader ranking
  11. 11. Empowering Einstein: PolyMath •Basic rules of participation •No one was specifically invited to contribute •Solution found in < 3 months •27 contributors, 800 comments • 2 peer-reviewed papers
  12. 12. 365 Days of Astronomy: Community Podcasting Every day a different podcast by volunteers around the world Supported with minimal funding Continued beyond IYA2009 Ongoing source of astronomy-based entertainment
  13. 13. Creating a platform: .Astronomy • Bringing together astronomers and enthusiasts active in astronomy via new media • Aims: – Create a community and foster collaborations – Explore potential of new technologies – Raise profile of activities, get recognition – Organise activities, leverage financial support
  14. 14. Crowdsourcing Education: Universe Awareness Expose very young (4 - 10 years), underprivileged children to the inspirational aspects of astronomy • Broaden young formative minds • Awaken curiosity in science • Stimulate world citizenship Based in Leiden Running for 5 years Focused on developing countries and underprivileged communities
  15. 15. Crowdsourcing model • UNAWE don’t determine the content of their programmes • Create connections around the world between children & teachers • Help train teachers, help with leverage of funds • Production, translation, dissemination  Ideas and projects come from the UNAWE community
  16. 16. New Media, New Questions • Channels of communication, previously well defined, now increasingly blurred – Who are we talking to? (cf. critical assessment by Kouper, 2010) – What do we want to convey? • Increased presence of science/scientists on the web allows more engagement of public with science – How do we maximise this engagement? – Citizen science -> citizen-led science? – How do we safeguard this evolution via policy? (Stodden, 2010) – How do we broaden the reach? • What’s in the future? What are the new technologies and opportunities?

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