PiligrimXXI is like a time machine. It is an augmented reality mobile application which helps tourists see the past.

1. www.piligrimxxi.com
j o u r n e y a n d d i s c o v e r w o r l d t h r o u g h t i m e p o r t a l s
AAA

2. 99% of historic monuments around the world have
been destroyed. All historical events have
disappeared without a trace in time.
We can only imagine, but impossible to see
The problem: time destroys

3. 90% are dreamed of seeing the legendary places in the heyday
80% no satisfy only ruins
70% have boring from available information
60% feeling the frustrated
Tourists are attracted fun and entertainment
The problem: frustration

4. PiligrimXXI is like a time machine. It is an
augmented reality mobile application which
helps tourists see the past.
bored among the ruins? … turn on time machine!
Solution: the time machine

5. Product: mobile application
More than 60 000 users has got
a great and unique experience
entertainment
discovery
delight

6. Technology
Mission: create a platform that will manage the installation of an augmented reality
objects anywhere in the world using the hybrid technology markerless position with GIS
Digital Height Dates
GPS tracking
Image target
AR camera
Markerless
targeting
Gyro Control
Unity 3D Render
Geo info System
Digital Height Data
DataBase
3D model
3D model
3D model
Device User
exclude moving
interference alg.

7. Market
535 mln.
incoming tourists annually
Europe180 mln.
who used tablets
1,5 billion
tourists annually worldwide
Our immediate aim
Daily 5k visitors per location
traffic Generation.
70 locations in 3 years
Conversion Rate: From 0,5% for 4%
paid downloads per location for 3 years
+5 %

8. VR with GPS anchor
Travel guides with AR Information feature
Markerless technology for AR
reconstructions over wide areas
VR/AR SDK
Competition
WE ARE THE FIRST TO USE MARKERLESS AR ON LARGE AREAS!

9. Consumption patterns
Hey!
Seriously...
Competitors?
One of AR mobile apps
LOOKING FOR FUN
SUBSTITUTE

10. •Partnership with the tourism administrations of the regions;
•Integration with tourist services;
•Promotion in social media;
•Preset the application on mobile devices;
•Partnership with providers of mobile Internet;
•Sales through stores of mobile applications;;
Promotion channels

11. Business model (3-th year)
10 M PAID DOWNLOADS
$ 2.3 APPLICATION'S FEE
TOTAL 240 M VISITORS PER YEAR
70 PILIGRIM XXI LOCATIONS WORLDWIDE
$ 23 M
CONTRACTS
$ 2 M $ 42 M
ADVERTISING
B2G B2C B2B

12. Financial plan
P&L Year 2 Year 3 Year 4
Revenue $ 20 625 3 555 250 62 171 250
Gross margin $ 14 450 2 809 300 51 549 575
gross profit margin % 70,0% 79,0% 82,9%
Operation Profit $ (393750) 952925 45 926 450
operating margin % -1893% 27% 74%
Cash Flow Statement Year 1 Year 2 Year 3
Operation CF $ (358 875) 831 375 41 298 800
Investment CF $ 580 075 345 200 –
Financial CF $ 580 075 345 200 –
FCF $ 221 200 1 176 575 41 298 800
Investments
Required investments $ 925 275 580 075 345 200
Economic indicators
NPV 817251 >0
discount rate 30%
IRR 193%
>30
%
PI 2208% >1
PBP 1
The calculations of average conversion value at 1.5% within three years

13. Road map
2015 2016 2017 20182014
500K
paying users
70 AR parks
AR platform
mass market
AR platform
Creating
SDK AR
Exit Zone
Travel Market AR Brand Global Market AR Brand
We have
Pre-seed
investment
venture
funds
Round A
venture
funds
Round B
AR SDK
developers
The Global
vendors of
AR devices

14. Apr. 2015: One of the winners, the first Google Launchpad acceleration at Russia
Jan. 2015: Created operational prototype the technology for moving in augmented reality world
December 2014 Acceleration NUMA. Paris.
November 2014: Completed B2B deal to create AR park – mansion Altun, Russia
October 2014: Final Generation S, the Bortnik Fund Grant
October 2014: Partnership agreement with Epson
October 2014: Web Ready: III place, won the nomination Intel, LENTA.RU
August 2014: Highest rating (AAA) от Russian Startup Rating
July 2014: 60 000 users the Ludza Castle AR park
June 2014: Startup Village: won the nomination Sberbank Technology
May 2014: The Microsoft Seed Fund grant
April 2014: Completed B2G deal for the Ludza Castle AR park (Latvia)
April 2014: the Russian Startup Tour: St. Petersburg stage winner
Nov 2013: Pre-seed investment of FPPI
July 2013: Foundation
Milestones and achievements

15. Team
Maxim
Doroshenko
CTO
Ilia
Korguzalov
Founder,
CEO
Diana
Sorina
Founder,
CMO
Natalia
Kirichenko
Sales Director
Igor
Rozhdestvensky
Mentor
15+
marketing and
branding
tourist market
publisher
entrepreneur
15 +
history and
ethnography
tourist market
publisher
entrepreneur
8+
software
development for
mobile platforms
10+
Sales
B2B & B2C
20+
PhD in Physics,
Theoretical &
mathematical
entrepreneur
Tatiana Chernikh – research & PR, Alex Vishniakov – developer, Stanislav Bayanov – 3D modeller

16. Resume
Requested investments 2014-15: $750k
Investment aim 2015:
Install 30 locations per year and 1.6 m paid downloads
Revenue after investment:
2nd year: $3,8М
3rd year: $67М
We have:
• 60 000 users for 6 mons on our first AR Park – the Ludza Castle
• Pre-seed investments we had $170K
• Microsoft Seed Fund Grant
• 6 B2B2G deal worth $ 110 K
• 2 locations coming soon on B2C market

17. St. Petersburg +79119117968
Tallinn +3725072526
www.piligrimxxi.com
info@piligrimxxi.com
Contacts