3. Frank Dethier –
HOW TO INNOVATE?
ONE HOLISTIC FRAMEWORK
Integrate Strategy, Process, Organization, People
& Culture in one holistic approach this will
seriously improve your chances of success
3
Strategy
Process
Organization
Resources
Culture
4. Frank Dethier –
ONE DIMENSIONAL APPROACHES DO NOT
HAVE ENOUGH IMPACT
4
Strategy
Process
Organization
Resources
Culture
Cool! Let’s do
a brainstorm
On which
challenges?
Is there budget
to further
execute
outcome?
Which steps
thereafter?
Which parts of
organization
do we involve?
Isn’t there
conflict with
‘delivery’
culture now?
Why am I here?
I’m not creative!
5. Frank Dethier –
HOW TO INNOVATE?
ONE HOLISTIC FRAMEWORK
2014 Survey by IBM on ‘how most successful
organizations innovate’
‘The top 9 percent of organizations in
both operating efficiency and revenue
growth pursue distinct strategies in
innovation organization, culture and
process ‘
5
6. Frank Dethier –
HOW TO INNOVATE?
ONE HOLISTIC FRAMEWORK
6
Strategy
Process
Organization
Resources
Culture
7. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY
Strategy sets scope
& direction
Timing?
Strategic challenges?
Funding magnitude?
What do you want to achieve?
…
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8. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY
The innovation strategy defines in what ways and to
what extent the organization will use innovation to
execute its business strategy. This boils down to
defining what resources and the extent of resources to
be allocated to innovative efforts, and the levels of risk
the organization will undertake in the pursuit of
innovation.
5W2H approach
Why?
Where?
What?
Who?
When?
How?
How much/many?
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9. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY?
9
Innova-
tion
Strategy
1. Align within organization what you’re
shooting for, e.g.
• Double your business?
• Hold it steady?
• Innovative image?
• Something else?
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10. Frank Dethier –
INNOVATION STRATEGY
GROWTH GAP
10
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Current
sales
Expected growth
from current
activities
Expected stall
from current
activities
Expected
revenues
in future
Visible effort – do
not forget!
Still big effort – do
not forget!
Growth
gap
Explicit
target
12. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY?
12
Innova-
tion
Strategy
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2. A) How much investment? From where?
• Start-up: 100%
• Intel (with growing core) couple of
years ago: less than 5%
13. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY?
13
Innova-
tion
Strategy
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2. B) When?
• This year?
• Within 3 years?
• Different goals & different timings?
C) Who?
• Whole company?
• Few employees?
14. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY?
14
Innova-
tion
Strategy
3. Define & select your opportunities
(strategic innovation area’s)
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15. Frank Dethier –
INNOVATION STRATEGY
STRATEGIC INNOVATION AREA’S SELECTION
15
How Risky?
Risk MatrixPlot intuitively
How much value?
SWOT
How will we win?
Market size?
Growing?
How much profit?
RBV
5 competitive forces / R-W-W
Easy Difficult
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17. Frank Dethier –
STRATEGIC INNOVATION AREA’S
HOW RISKY?
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Products
Markets
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Reach in
more than
120
countries
18. Frank Dethier –
STRATEGIC INNOVATION AREA’S
HOW RISKY?
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Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue StreamsCost Structure
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20. Frank Dethier –
STRATEGIC INNOVATION AREA’S
HOW MUCH VALUE?
1. What’s market size?
2. Is the market growing?
3. How much profit will it generate?
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23. Frank Dethier –
HOW TO INNOVATE?
ONE HOLISTIC FRAMEWORK
23
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Strategy
Process
Organization
Resources
Culture
Start small
& Iterate
24. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY
Having a plan/strategy is great, but your initial
plan/strategy should not become your goal!
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25. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY
Explain also what you’re NOT going to do
Especially those ideas that are living in the
organization and you’re sure they will not bring you
forward
Do you have already examples yourself?
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26. Frank Dethier –
HOW TO INNOVATE?
INNOVATION STRATEGY
Share your Innovation Strategy/Vision with rest
of organization
You need enthusiasm & drive of whole organization
Visible measures/metrics to track progress
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27. Frank Dethier –
SUMMARY
ONE HOLISTIC FRAMEWORK & STRATEGY
27
Stra
tegy
Process
Organization
Resources
Culture
Innova
tion
Strate
gy
1. Goal?
2. A) Investment?
B) When?
C) Who?
3. Innovation area’s?
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