Market followers and niche players can pursue different strategies to target market segments and gain competitive advantages. Market followers can attack larger market leaders, firms of similar size, or smaller local and regional firms through innovative imitation. Niche specialists target specific customer groups or market sub-segments like certain geographies, industries, consumer sizes, or distribution channels to obtain higher margins. Both market followers and niche players aim to understand customer needs and add value through specialization.

1. Market Followers And Market Nichers

2. ATTACK THE MARKET LEADER
ATTACK THE FIRMS OF IT’S OWN SIZE
ATTACK SMALL LOCAL AND REGIONABLE FIRMS

3. Research Shows Innovative Imitation Has Proved Far More Beneficial

4. Market Follower Strategies
Counterfeiter
Cloner
Imitator
Adapter

6. Target Market Sub-Segments
Obtain Higher Margins
Charging Substantial Markup Over Costs Because Of Added Value
Targeting Customer Groups To Know Basic Needs

7. Niche Specialist Roles
End User Specialist
Vertical Level Specialist
Consumer Size Specialist
Geographic Specialist
Channel Specialist
Service Specialist
Product Feature Specialist