This document introduces the SaTT token, which aims to decentralize and improve the digital advertising market. It notes that the current market is centralized, expensive, and lacks transparency. SaTT would use blockchain and smart contracts to make advertising transactions instant, low-cost, and governed in a decentralized way. The document outlines SaTT's business model, timeline for development, and leadership team. It provides statistics on the growing digital ad market and positive ratings SaTT has received from expert reviewers.
2. Introduction
Atayen, Inc. provides over four million brands since 2011 with
the most powerful and forward-thinking Facebook apps to help
them engage, grow and thrive. We rely on the same tools that
people pay us for ensuring that the products we create are
always at the forefront of innovative marketing tactics.
Running also one of the most creative ICO ever by launching
SaTT token to manage and govern the world of digital
advertising.
4. The digital advertising market is
exploding.
In the first half of 2017, the online
advertising market represented 1.8
billion Euros, a large increase of 9.8%
compared to the first half of 2016.
In 2017 Digital Advertising generated:
The huge and growthing Ad
market
5. The business model of traditional and centralized advertising
agencies have a prohibitive cost of entry with monthly billing for
services provided. Moreover, affiliated commission payments
can take up to several months, leading to significant transfer
fees and even blockage in case minimum billing requirement is
not met.
The problem
Centralized
Governance
High
Fee
Payment over
Several Months
Lack of
Transparency
6. The Solution
Instant
Payme
nt
Lowest
Cost
Decentralized
Governance
Thanks to the SaTT Smart Contract, ads and transactions are
governed by oracles of autonomous beings secured by the
Ethereum blockchain. In the event of a malfunction of a module
or oracle, the integrity of other advertisers' ads is preserved.
Relevant
Statistics
10. The income of the SaTT is generated by the payment of a commission
for the use of oracles.
Business Model SaTT
11. Development timeline
Crowdsale debut
SaTT Wallet Launch
ERC20/ ERC223
MAY
2018
APRIL
2018
Pre-ICO
Launch
JULY
2018
JUNE
2018
SEPT.
2018
Atayen, Inc applications
payable in SaTT
Emailing Invoiced in SaTT
OCT.
2018
DEC.
2018
1st version SDK :
SaTT Connect v0.9
Store compatible for
clients
Pay by SaTT API
Unity ICO game
«When Moon ?»
«3xchange» system
completed
SaTT Connect v1.0 :
ORACLES (Google Analytics,
Instagram analytics, Youtube)
Q.1
2019
Q.2
2019
Relase of Youtube, Facebook
& Instagram oracles-
>beta version smartcontract
Wallet App
available on
Androïd /iOs
Q.3
2019
SaTT added to
exchange platforms
Q.3
2019
Campain platform open to
public
SaTT conquer the
advertising market
12. What you can already do with SaTT!
You can sell or buy on Facebook with Store.
You can exchange your SaTT with others Cryptocurrencies in P2P
You can stock & transfer SaTT to your contacts
You can pay or be paid in SaTT with the payment API
You can send SaTT to the moon with When moon