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SSMB17 - Tim Geenen - Faktor

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Oogst seminar 11 oktober 2017 - Smart Media Buying

Published in: Marketing
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SSMB17 - Tim Geenen - Faktor

  1. 1. a blockchain based identity management platform
  2. 2. you might have seen us.
  3. 3. we facilitate a fair value exchange between consumers, brands and publishers – creating a better internet for everyone.
  4. 4. Programmatic in Nederland faktor.io Transparantie (SPO) Kanalen Marketplaces
  5. 5. Taskforce content van BVA
  6. 6. local publishers are not growing anymore.
  7. 7. scale. data. access. How do the big media/tech companies win?
  8. 8. What if a new internet is coming ...
  9. 9. blockchain.
  10. 10. smart contracts.
  11. 11. Non-compliancy: Potential fine up to 20,000,000 EUR or up to 4% of the annual worldwide turnover
  12. 12. 1. right to access 2. right to change 3. right to erasure 4. right to portability 5. right to complain GDPR.
  13. 13. consent.
  14. 14. identity.
  15. 15. mvp.
  16. 16. We give consumers control and choice over their personal data, publishers the tools to operate sustainable business models and brands the ability to advertise more effectively.
  17. 17. Faktor. http://www.faktor.io experience@faktor.io +31 (0) 6 25 07 34 61 Herengracht 244 1016BT Amsterdam

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