2. In the last couple of weeks, several reports on carriers’ plans & practices to track & analyze their mobile web traffic caught the attention of consumers & privacy watchers.
3. According to media reports, US and international carriers are experimenting with inserting unique identifiers into the data traffic flowing between your smartphone and websites you visit.
4. Verizon Wireless has been doing it for the past two years by implementing a device identifier which it calls a “Unique Identifier Header” or “UIDH.” The UIDH is a core enabler of Verizon’s Precision Market Insights program targeted at agencies, partners and brands.
5. “Precision Market Insights create the next gen of advertising, publishing and commerce technology solutions to improve how brands, publishers and consumers connect.” Source: http://precisionmarketinsights.com/
6. “The PrecisionID is a deterministic, privacy-safe identifier matched to devices on Verizon’s wireless network powering data-driven marketing and addressable advertising solutions that offer audience scale and increase ROI.”
7. <span style="font-weight: lighter;">“In 2013, AT&T launched a plan to offer anonymous AT&T data to allow advertisers to deliver relevant messages to consumers. AT&T’s program eventually shut down. […] AT&T is currently inserting the identifiers as part of a test for a poss relevant advertising service.” - ProPublica</span>
