The document provides guidelines from Google on enhancing user experience to boost visibility in Google Images. Key recommendations include ensuring relevant visual content, optimizing image placement, keeping text in HTML for accessibility, creating high-quality websites, designing for mobile devices, and structuring URLs logically. Overall, the focus is on prioritizing user needs over search engine algorithms.

1. How to create a great user experience
according to Google

2. A motion-blog by

3. To boost your content'svisibility in GoogleImages, focus on the user by providing a
great user experience: make pages primarily for users, not for search engines.

4. Here are some tips:

5. Provide good context:Make sure thatyour visual contentis relevant to the topic of
the page. Google suggest thatyou display images only where they add original value
to the page. Google particularly discourage pages where neithertheimages orthe
textare original content.

6. Optimize placement:Wheneverpossible, place images near relevant text.Whenit
makes sense, consider placing themost important imagenear the top of thepage.

7. Don’t embed important textinsideimages:Avoid embedding textin images,
especially important textelementslike page headingsand menuitems, because not
allusers can access them(and page translationtools won't work on images). To
ensure maximumaccessibility of your content,keep textin HTML,provide alttext for
images.

8. Create informativeand highqualitysites: Good contenton your webpageis just as
important as visual contentfor Google Images - it provides contextand makes the
result more actionable.Pagecontentmay be used to generate a textsnippet for the
image, and Google considers the page contentquality whenranking images.

9. Create device-friendly sites:Users search on Google Imagesmore from mobilethan
on desktop. For this reason, it is important thatyou design your site for alldevice
types and sizes.

10. Create good URLstructure for your images:Google uses the URL path as wellas the
file nameto help it understand your images. Consider organizing your imagecontent
so thatURLs are constructed logically.

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