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How to create a great user experience
according to Google
A motion-blog by
To boost your content'svisibility in GoogleImages, focus on the user by providing a
great user experience: make pages primarily for users, not for search engines.
Here are some tips:
Provide good context:Make sure thatyour visual contentis relevant to the topic of
the page. Google suggest thatyou display images only where they add original value
to the page. Google particularly discourage pages where neithertheimages orthe
textare original content.
Optimize placement:Wheneverpossible, place images near relevant text.Whenit
makes sense, consider placing themost important imagenear the top of thepage.
Don’t embed important textinsideimages:Avoid embedding textin images,
especially important textelementslike page headingsand menuitems, because not
allusers can access them(and page translationtools won't work on images). To
ensure maximumaccessibility of your content,keep textin HTML,provide alttext for
images.
Create informativeand highqualitysites: Good contenton your webpageis just as
important as visual contentfor Google Images - it provides contextand makes the
result more actionable.Pagecontentmay be used to generate a textsnippet for the
image, and Google considers the page contentquality whenranking images.
Create device-friendly sites:Users search on Google Imagesmore from mobilethan
on desktop. For this reason, it is important thatyou design your site for alldevice
types and sizes.
Create good URLstructure for your images:Google uses the URL path as wellas the
file nameto help it understand your images. Consider organizing your imagecontent
so thatURLs are constructed logically.
Share this presentation to let everyone know about it
Connect with us on
/iengageonline
or visit
www.i-engage.in

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Create a great UX according to Google's tips

  • 1. How to create a great user experience according to Google
  • 3. To boost your content'svisibility in GoogleImages, focus on the user by providing a great user experience: make pages primarily for users, not for search engines.
  • 5. Provide good context:Make sure thatyour visual contentis relevant to the topic of the page. Google suggest thatyou display images only where they add original value to the page. Google particularly discourage pages where neithertheimages orthe textare original content.
  • 6. Optimize placement:Wheneverpossible, place images near relevant text.Whenit makes sense, consider placing themost important imagenear the top of thepage.
  • 7. Don’t embed important textinsideimages:Avoid embedding textin images, especially important textelementslike page headingsand menuitems, because not allusers can access them(and page translationtools won't work on images). To ensure maximumaccessibility of your content,keep textin HTML,provide alttext for images.
  • 8. Create informativeand highqualitysites: Good contenton your webpageis just as important as visual contentfor Google Images - it provides contextand makes the result more actionable.Pagecontentmay be used to generate a textsnippet for the image, and Google considers the page contentquality whenranking images.
  • 9. Create device-friendly sites:Users search on Google Imagesmore from mobilethan on desktop. For this reason, it is important thatyou design your site for alldevice types and sizes.
  • 10. Create good URLstructure for your images:Google uses the URL path as wellas the file nameto help it understand your images. Consider organizing your imagecontent so thatURLs are constructed logically.
  • 11. Share this presentation to let everyone know about it Connect with us on /iengageonline or visit www.i-engage.in