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Dearborn National Dental Wellness Approach
- 1. Dearborn National Approach to Dental Wellness
- 2. Marketplace Awareness High-Risk Outreach Mailers Dental Wellness Strategy
- 6. A Continuum of Wellness Communications Annual Diabetics and Cardiovascular Disease 18 years + Annual Annual Annual Monthly Semi-Annual Monthly Mailing Date Sealants and Children’s Oral Health 5-13 years old Periodontal Disease 21 years + Dental Health Activity Booklet 2-5 years old First Year Birthday Card Mailing 1 years old New Mothers 0-6 months Pregnancy Prenatal Outreach Age
- 7. Targeted Mailings – Outcomes % of Members that RESPONDED after receiving outreach: Targeted Member: 17% followed through with care Periodontal Disease 8% received a sealants treatment Sealants 36% saw a dentist Pregnancy 33% saw a dentist New Mothers 26% saw a dentist Diabetes 26% saw a dentist Cardiovascular Disease
- 8. Network Rankings – March, 2011 NetMinder Data
Editor's Notes
- Revised 6/08 EM Team – ESL Targeted mailings to members identified as having a high risk medical condition such as diabetes, heart disease or pregnancy. The message in this mailing will highlight the fact that a potential link exists between gum disease and the members unique medical condition. Educational literature will also be placed on the enhanced dental site offering readers information regarding the oral health / overall health connection. This information will be available for downloading as the members discretion.
- And based on outcomes from last year’s mailings, it appears that our goal of changing behaviors is somewhat taking shape… Of the top 4 categories – the high risk mailings, approximately 19,000 of these members had no history of any services 12 months prior to our mailing date –… in the 12 months following the mailing – an average of 34% sought dental care. Which we found very encouraging . Of the sealant mailers: approximately 51,000 children had no history of sealants 18 months prior to our mailing date……. Following the mailing – roughly 11 percent sought treatment – again a rate we found very encouraging . With the perio mailers: we focused on members having a history of active therapy with the intent of encouraging ongoing maintenance. Following the mailing, approximately 17 percent sought maintenance care. So if you measure improvement by activity, our results for our first year were well received.