Twitter is not easy. How do you use it for business to improve marketing and sales. Basics.

1. Twitter
Basics for business

2. You can say a lot
in 140 characters
#FunF
act

3. In Japan
29.9 million users
90 million tweets per day
making it
#3worldwide

4. That was powerful and only 74
characters.

5. But what is the big deal...
What’s the difference?

6. A pub
The trade show
The meet and greet

7. Imagine

8. [Tokyo Dome photo]

9. food
Chiba
NPOs artists Tokyo Camber
Chamber
Euro Chamber ANZCCJ
Random CCCJ United Nations
musicians NGOs ACCJ
Kanagawa Chamber Trade
independent businesses orgs
start

10. That is

11. FACT:
Twitter users are
young, smart, affluent,
& tech-savvy.

12. US Twitter users are more educated than the
general population.
Monthly Twitter users 18+
Total Population 18+
33
30
23 23
19
17 16
13 12
8
Advanced degree Some Graduate Credits 4-YR college 1-3 Yrs collge Highschool
Source: Hubspot

13. What we found...
79% 69%
Lots of clicks More page views

14. Cost reduction
As part a larger inbound marketing plan

17. But
How can
work for
my business?

18. 7 Ways Twitter can work
for your business

19. 1) People can
discover your
company and
services.

20. 2) Build your brand
and brand loyalty.

21. 3) Generate and
nurture leads.

22. 4) Learn by listening to
potential customers.

23. 5) Exert your
expertise in a
field.

24. 6) Be useful to those looking for
services in your field.

25. 7) Get to know your
competition and strategize.
have They have
T h ey
ap se rvice inbound
cr marketing!
They have
great info.
Ih ave a
be ard.

26. How do you manage it all?

27. One tool of many...
for effective inbound marketing

28. Promote your business
Anywhere & Anytime w/
#Twitter.

29. Two short stories
Charmin Toilet paper
JapanTourist.jp

34. Charmin Toilet paper
#tweetfromtheseat & sitorsquat app
Being useful, informative yet having fun.

35. JapanTourist
Taiji Hunt astroturf
Taking a stance that improves your
brand and informs the public.

36. Thank you
Justin W. Dart
Social Media Marketing Manager
www.japantourist.jp
@japantouristjp @ideasabound