Idea Evolver Case Studies

1. The Case Studies 2013

2. 2
Search Experience Optimization™ Case Studies
What does “Intercepted”
mean?
When an individual clicks on a
search engine listing and is
sent to your website,
application, social profile,
video, etc.
Have a safe day!
-Vincent

3. Jan 1, 2013 – Aug 31, 2013
Compared to: Jan 1, 2012 – Aug 31, 2012
Product Page Visits Up 204%
OikosYogurt.com intercepted over 25,000
more foodies researching Greek yogurt
 Before Implementation
 After Implementation
3

4. Jan 1, 2013 – Jun 30, 2013
Compared to: Jan 1, 2012 – Jun 30, 2012
Product Page Visits Up 161%
Activia.US.com intercepted over 30,000 more
consumers researching probiotic yogurt, year
over year
 Before Implementation
 After Implementation
4

5. Aug 1, 2013 – Sept 27, 2013
Compared to: Aug 1, 2012 – Sept 27, 2012
Recipe Visits Up 115%
CampbellsKitchen.com intercepted almost
1,000,000 more cooking enthusiasts year
over year, two months after partial
implementation
 Before Implementation
 After Implementation
5

6. Jan 1, 2011 – Dec 31, 2011
Compared to: Jan 1, 2010 – Dec 31, 2010
Over 400 Additional Inspection Requests
WesternPest.com intercepted 68% more
homeowners searching for exterminators,
year over year
 Before Implementation
 After Implementation
6

7. Jan 1, 2013 – Sep 27, 2013
Compared to: Jan 1, 2012 – Sep 27, 2012
Service Area Visits Up 211%
WesternPest.com converted over 200 more
inspections requests from service area page
recommendations
 Before Implementation
 After Implementation
7

8. Jan 1, 2012 – Dec 31, 2012
Compared to: Jan 1, 2011 – Dec 31, 2011
Contact Us Requests Up 40%
Pacer.com intercepted 277% more potential
customers researching intermodal
transportation
 Before Implementation
 After Implementation
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9. Aug 1, 2013 – Oct 31, 2013
Compared to: Aug 1, 2012 – Oct 31, 2012
Request a Quote Up 77%
EdgeWebHosting.com intercepted almost
2,000 more customers researching web
hosting and their bounce rate improved by
25% after implementation
 Before Implementation
 After Implementation
9

10. Jan 1, 2013 – Aug 31, 2013
Compared to: Jan 1, 2012 – Aug 31, 2012
Periodontal Disease Visits up 84%
Arestin.com has seen almost an additional
4,000 visits to Paying For Treatment page
 Before Implementation
 After Implementation
10

11. Jan 1, 2012 – Dec 31, 2012
Compared to: Jan 1, 2011 – Dec 31, 2011
Gout Diet Visits Up 3,260%
GoutEducation.org intercepted over
60,000 more patients and professionals
researching uric acid and gout information
 Before Implementation
 After Implementation
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