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Introduction to Electrolux
Electrolux Group

Net sales, SEKb

110

EUR 12.6 b
USD 16.3 b

Sales in

150

countries

People

Annual Sales

in 60 countries

million products

61,000

+50
Electrolux products

60%

Kitchen

* Include the rapidly growing areas of air-conditioning equipment, water heaters and heat pumps, as well as consumables, accessories and service

17%

Laundry

Small
appliances

8% 10%

Adjacent
products*

5%

Professional
Our strategy is to grow…
Innovation
Profitable
growth

People & Leadership

Operational
excellence
… and Innovation is the fuel to the growth engine
Net sales

Innovation
to unleash
new growth
Innovation to
protect and
expand core

Time
Innovation agenda

Strategy
development
Focus areas

Portfolio
Insight2Innovation
projects

Opportunity
activation
Process

Territories

Consumer

Ideation
Events

Communication

Organizational
engagement
iLab
Talent
development
One of our goals is to become the Leader in Culinary Enjoyment

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Introduction

Editor's Notes

  1. Utilize the assets in iLab…
  2. Show CE-movie