1. Introduction to Electrolux

2. Electrolux Group
Net sales, SEKb
Sales in
People
Annual Sales
110
150
61,000
+50
EUR 12.6 b
USD 16.3 b
countries
in 60 countries
million products

3. Electrolux products
60%
Kitchen
17%
Laundry
* Include the rapidly growing areas of air-conditioning equipment, water heaters and heat pumps, as well as consumables, accessories and service
8% 10% 5%
Small
Adjacent Professional
appliances products*

4. Our strategy is to grow…
Innovation
Profitable
growth
People & Leadership
Operational
excellence

5. … and Innovation is the fuel to the growth engine
Net sales
Innovation
to unleash
new growth
Innovation to
protect and
expand core
Time

6. Innovation agenda
Strategy
development
Focus areas
Portfolio
Insight2Innovation
projects
Opportunity
activation
Process
Territories
Consumer
Ideation
Events
Communication
Organizational
engagement
iLab
Talent
development

7. One of our goals is to become the Leader in Culinary Enjoyment

8. YOUR CHALLENGE…..

9. Your challenge
•
•
•
Identify consumer benefit area within Culinary Enjoyment, that is relevant for
consumers and differentiated from competition and would make the company
Electrolux perceived as the unquestionable leader in Culinary Enjoyment.
How to communicate the benefits to consumers and establish our position as leaders
in Culinary Enjoyment ?
Identify KPI’s that could be used in order to measure that we are perceived as leaders
in Culinary Enjoyment?
Scope limitations:
Brand – Electrolux
Market - Sweden

10. Way of working
• As we are a modern innovation-driven company you will be utilizing
our crowdsourcing-platform!
• It will be fun and engaging!

11. Overarching time plan
22/1, 9.30-12.00: Kick-Off StudentJam.
intro to Elux innovation agenda, challenge brief, intro crowdsourcing platform
22/1-11/3. Round 1
Students are crowdsourcing individually and creates teams along the way.
11/3, 9.30-12.00: Presentation, round 1.
Presentations / Feedback per team.
22/4-20/5 Round 2
Students continues to work with innovation-project (via crowdsourcing?) based feedback
in round 1.
20/5 Presentation, round 2
Final Presentation per team.

12. Timeline of Crowdsourcing (Round 1)
Kick-off
22.01
Platform
Launch
24.01
Information
and prep
24-29.01
Individual
Submission
30-31.01
Individual Submissions
Team Submissions
Form teams
and merge
ideas
10-14.02
Team
Submission
17-18.02
Collaboration
&
Improvement
19-28.02
Face-off
3-5.03
Collaboration
&
Improvement
3-7.02

13. Ideas Face-off
The competition
Pump yourself
UP!
Team UP!
Grow your ideas and get the crowd behind you!