Social Media Strategy for Trendi and Lily.fi

1. SOCIAL MEDIA STRATEGY

2. UNITED WE STAND
• The problem: two different sites with same
content
• Connecting Trendi & Lily.fi
<3 Lily
Trendi
• Facebook, Instagram, Twitter & Pinterest

3. FACEBOOK
Main channel for social media
Creating hype
Trendi’s readers and lilies

4. INSTAGRAM
The making of the magazine
Editorial behind the scene
Younger groups with smartphones

5. TWITTER
Sharing links and blogs
Hashtags and most interesting pickings
Socially active, concious and
mediaorientated groups

6. PINTEREST
Inspiraton for fashion, lifestyle & life
choices
Creating a photo collage inspired by the
content of
Trendi and Lily
Lifestyle enthusiastics who spent time

7. CONCLUSIONS
• More articulated contents
• Magazine and online community
supporting each others
• One update
of
both brands taken care