The document discusses gamification, defined as the use of game design elements in non-gaming contexts to enhance engagement and enjoyment. It highlights its applications across various fields including management, marketing, and education, showcasing different elements like competition, cooperation, rewards, and storytelling. Additionally, it outlines key design principles for effective gamification to build motivation and engage different types of players.

1. Gamification
Media didactics and design
25th May 2012/Beuth University of Applied Sciences Berlin
Prof. Dr. Ilona Buchem
Friday, May 25, 2012

2. gamification
http://webtechman.com/blog/wp-content/uploads/gamification-discontents-Sebastian-Deterding.png
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3. gamification predictions
• PEW Research: Game-style
engagement can bring
element of enjoyment to
otherwise dull tasks.
• Deloitte: gamification as
top 10 technology trend in
2012.
• Gartner: 50% of corporate
innovation will be gamified
by 2015.
For more information see The PEW Report on “The Future of Gamification”:
http://pewinternet.org/Reports/2012/Future-of-Gamification.aspx http://www.business2community.com/trends-news/gamification-in-2012-whats-next-infographic-0117105
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4. what is gamification?
gamification
means: using
game design
elements in
non-gaming
contexts
http://smallbiztechnology.com/wp-content/uploads/2011/10/gamification_badges.jpg
For more on gamification read the interview with Sebastian Deterding:
http://elearnmag.acm.org/featured.cfm?aid=2008214
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5. what elements?
• Game dynamics: • Game aesthetics:
• Competition,
cooperation
• Game-like interface
design elements
• Multiplayer, single-
player
• Fun, exploration, play
• Game mechanics:
• Missions, challenges, • Rewards: trophies,
badges, points, leader
quests, storytelling boards
• Levels, progress bars,
feedback, monitoring
• Status count, retweets
friend
indicators:
For more view the presentation by Amy Jo KIM: http://www.youtube.com/watch?v=F4YP-hGZTuA&feature=results_video&playnext=1&list=PLCD002235F45D8FC7
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6. what contexts?
• Management (team building, crowdsourcing)
• Recruiting (tasks, problem-solving)
• Marketing (loyalty, branding)
• Sports and wellness (running, diets)
• Personal development (healthy lifestyle)
• Training and education (instruction, assessment)
• Citizen campaigns (environment, road behavior)
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7. gamification elements
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8. some game dynamics
• Competition
• Cooperation
• Multi-player
• Single-player
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9. competition
http://ht.ly/b8os9
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10. competition
http://ht.ly/b8tPn
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11. cooperation
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12. multiplayer approach
https://foursquare.com/
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13. single-player approach
https://www.mint.com/t/011-a/
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14. single-player approach
http://healthmonth.com/
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15. game mechanics
• Missions, challenges, quests, storytelling
• Levels, progress bars, feedback
• Rewards: trophies, badges, points, leader boards
• Status indicators: friend count, retweets
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16. missions and storytelling
https://www.zombiesrungame.com/
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17. storytelling
https://vimeo.com/25654397
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18. challenges
http://ht.ly/b8nSj
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19. levels
http://ht.ly/b8oLG
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20. progress bars
http://ht.ly/b8oey
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21. badges
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22. badges
http://www.redcrittertracker.com/
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23. points
Video: http://ht.l/b8qCx
https://www.recyclebank.com/how-rewards-work/
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24. leaderboards
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25. leaderboards
Nike Plus
http://ht.ly/b8o5p
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26. combining rewards
http://ht.ly/b8tm2
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27. fun, exploration, play
http://metycoon.org/
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28. Designing for gamification
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29. gamification design
Clear goals
Progress
Feedback
Exploration
Creativity
Surprise
Rewards
Community
http://www.dau.mil/pubscats/PubsCats/Sanchez.pdf
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30. 30
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31. One
address personal and
social needs of players
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32. Two
build fun and pleasure
into activities
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33. Three
engage different
types of players
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34. Four
build a system that is
easy to learn and hard
to master
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35. Five
use game mechanics for
motivation + enjoyment
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36. Six
provide new challenges and
progress on complexity
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37. design for the key stages of player
lifecycle
Mastery
Habit building
On-boarding
Amy Jo Kim: http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products
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38. design for different player types
http://frankcaron.com/Flogger/wp-content/uploads/2011/07/frankcaron_playerTypes_flat.png
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39. Design for flow
http://4.bp.blogspot.com/_q1HPM5zbGnw/TJI5hn0F7TI/AAAAAAAAK80/Pg7hy_xPllk/s1600/flow-channel.png
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40. examples
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41. players as scientists
http://fold.it/portal/info/science
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42. protecting the environment
http://www.projectnoah.org/
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43. personal development
http://www.mindbloom.com/about/bloom/
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44. Earn points for sharing images and videos
http://lockerz.com/
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45. Check-in to tv, movies and music
http://getglue.com/
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46. drive ecologically friendly
http://ht.ly/b8y2s
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47. set goals and monitor progress
http://wd.jrc9.ca/PulsWatch/
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48. motivation through self-commitment
http://reebokthepromisekeeper.com/gb
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49. commitment contracts
http://www.stickk.com/
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50. http://imhotep.cs.upb.de/blogs/fsln12/
for more resources on gamification follow the delicious stack:
http://delicious.com/stacks/view/TP6Gw6
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