google

2. • VISION:
» Don’t Be Evil
• MISSION:
» To make all of world’s information freely
accessible and useful
» To make all of world’s products freely
accessible and useful
THE DREAMTHE DREAM

3. GOAL’S AND OBJECTIVE
• To remain user-centric
• Provide the best Searching
experience
• Focus on Core Competencies
• Democratization of Information
• Boundless & Universal Appeal

4. GOOGLE-Growing With Time
FireFox
Orkut

5. THE SECRET SAUCE
• PAGE RANKING
1. AGE OF THE SITE
2. STRENGTH OF ITS DOMAIN
NAME
3. LINK COUNT
4. KEYWORD COUNT
5. DISTANCE BETWEEN
KEYWORDS
6. FONT SIZE

6. Strength
1) Algorithm
2) Pure Image
3) Huge Investor
4) Brain Power
5) More computing Power
per dollar(Googleware)
6) Innovation
Weaknesses
1) Click-Fraud
2) Single Source of
revenue only from ads
Opportunity
1) Dotcom bust
2) Digitalization of Books
3) Rising use of email
4) Merging of genetics
and information
technology
Threats
1) Legal threats ,due to
gmail,digitalization of
books, record of data.
2) Strong Competitors

7. Opportunity
1) Dotcom bust
2)Digitalization of Books
3) Rising use of email
4) Merging of genetics
information technology
5) Increasing size of
the web
Algorithm
Huge Investors
Brain Power
More computing
Power
per dollar
Innovation
Pure Image
Complete
Replication of
Database
Centralized
Voting Power

8. THE GOOGLE FINANCIAL
SCORECARD
1999 2000 2001 2002 2003 2004 2005
SALES $0.2
2
19.1 86.4 439•5 1,500 3,200 6,100
EXPENSES $6.7 33.8 75•5 253 1,100 2,500 4,100
PROFITS -6.1 -14.7 7 99•7 105.6 399 1,500
CASH FROM
OPERATIONS
- - 31 155•3 395•4 977 2,500
$ in millions
YEAR ENDED DECEMBER 31

9. Strategies
• Human Touch
• Word of Mouth
• Focus on Basic Competency
– Googleware
– Search
– Control
• Exploring new untapped but high-potential
areas
– Molecular Biology
– Genetics
– Virtual Library

10. Porter’s Generic Strategies
Overall
Cost
Leadership
Differentiation
Cost
Focus
Differentiation
Focus