A recap from day three at Mobile World Congress 2015.

1. 1#MWC15
Takeaways From Mobile World Congress
Day Three March 4, 2015 #MWC15 #IBMmobile

2. 2#MWC15

3. 3#MWC15
Day Three
On a busy Day 3 of Mobile World
Congress, we saw IBMers and
other industry leaders focusing
on the crucial issues of privacy,
security, and accessibility.
Businesses need to prioritize all
of them as the transition from
traditional to mobile continues—
quickly or gradually, depending
on the market.
3#MWC15

4. 4#MWC15
Robust privacy on apps and services can bring people in, says
@gary_kovacs. ibm.co/17BFZrx #IBMmobile #MWC15
There’s a price for the convenience and features that mobile brings us: the fear of identity theft
and the continual threat of our loss of privacy. To succeed in the mobile age, businesses need to
recognize that protecting consumers’ personal data and privacy concerns is their responsibility.
Privacy Is Not Dead
@IBMmobile:

5. 5#MWC15
Users worry about privacy more than they take extra steps to insure it.
More: ibm.co/17BFZrx #IBMmobile #MWC15
@IBMmobile:
Privacy Is Not Dead

6. 6#MWC15
1 in 7 people lives with a disability—IBM is working to bring
mobile tech to all. ibm.co/17BFZrx #IBMmobile #MWC15
One out of seven people around the world has a disability, and apps aren’t keeping up. Meanwhile,
mobile is exploding in developing markets; in Africa, some estimates put the potential sales of mobile
devices at five hundred million devices. With two enormous potential mobile markets up for grabs,
making mobile accessible, relevant, and sustainable is no longer just altruistic, it’s smart business.
The Business of Mobile Accessibility
@IBMmobile:

7. 7#MWC15
Chinese age 60+ will exceed U.S. pop.—and need accessibility.
ibm.co/17BFZrx #IBMmobile #MWC15
The Business of Mobile Accessibility
@IBMmobile:

8. 8#MWC15
It’s a small number compared to desktop, but it can’t be ignored.
ibm.co/17BFZrx #IBMmobile #MWC15
50% of consumers consider dropping a brand after a data breach. In an increasingly
interconnected world, businesses have to be able to assure consumers that their data
is safe and within their control.
The Challenge of Security
@IBMmobile:

9. 9#MWC15
Keep your customers loyal by keeping their data secure.
More: ibm.co/17BFZrx #IBMmobile #MWC15
The Challenge of Security
@IBMmobile:

10. 10#MWC15
Francisco González, CEO of BBVA, sees the bank as a digital
company—data, not just bank accounts. ibm.co/17BFZrx
#IBMmobile #MWC15
Enterprises have a huge task ahead as the last billion people on the planet get connected.
While businesses have to juggle ever-present concerns of data security and identity
protection, they also need to cater to the ever-hungry consumer who demands more value
and craves new experiences.
The Next Step for Enterprises
@IBMmobile:

11. 11#MWC15
Everyone can benefit from some competition.
More insights from Mobile World Congress here: ibm.
co/17BFZrx #IBMmobile #MWC15
@IBMmobile:
The Next Step for Enterprises

12. 12#MWC15
Our roving photographers stopped to chat
with friendly mobile users around Barcelona
to get a sense of how they live in the mobile
world of today. Along with Jordina, Camilo,
and Monika you can meet many more mobile
people in our growing Facebook album.
Living in the Mobile World

13. 13#MWC15
Living in the Mobile World

14. 14#MWC15
Ready for Day Four of Mobile World Congress?
Tomorrow, Richard Esposito, IBM’s General Manager of
Mobility Services, joins industry leaders for “The Evolving
Landscape of Enterprise Mobility Services.” We’ll find
out how managed services are shifting to offer a more
comprehensive range of services to address the growing
needs of global enterprises.
We welcome you to join the conversation. Tweet questions
and comments during the session #MWC15MAN. (2:30pm
CET, 8:30am EST, 5:30am PST)
For more coverage from Mobile World Congress check out
the IBM MobileFirst Hub.
14#MWC15