1
is
CHOICE
Presented by Ian Rheeder
Chartered Marketer (SA), MSc. Innovation
Updated: Oct 2008
The Big “C”
Sales - Motivation - Success
45 – 90 min Talk
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www.markitects.co.za Ian Rheeder
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Ian Rheeder, Markitects
THE MOST IMPORTANT
THING
YOU’LL EVER DO
On This Planet Is?
As a Salesperson:
“Low self-esteem is
like driving through
life with your
hand-break on.”
Dr. Maxwell Maltz
A STRONG,
POSITIVE
SELF-IMAGE
IS THE BEST POSSIBLE
PREPARATION FOR
SUCCESS IN LIFE.
Dr Joyce Brothers
“Attitude, determines your altitude.”
because
because
I’m Good at It
www.markitects.co.za
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Factors Influencing Customers’
Decisions to Buy (B2B)
Calibre of Salesperson 39%
Offering a Total Solution 22%
Quality of Product/Service 21%
Price 18%
HR Chally (USA), 2013
100%
8,000 Sales Team Study
Gallup Studied 250,000 Salespeople
SALESPEOPLE are
FOUR TIMES
more important
than the products they
sell.
BUILDING A WORLD-CLASS SALES FORCE, 2008, Gallup
Part 1 of 4
Part 1: Energy & Focus
Part 2: Energy
Part 3: Focus
Part 4: Exercises – Values, Goal Set
Motivating Salespeople
The Big “C” is Choice
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In general, what makes us successful?
“He who has a WHY to live for, can
bear with any HOW.”
Friedrich Wilhelm Nietzsche (1844 – 1900)
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Energy & Focus
What separates us?
www.markitects.co.za
Why? How?
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Focus & Energy
Written Goals
Aligned to our Core Values
The Secret?
Your Comfort Zone
Self-awareness
New Goals
New Knowledge
New Skills
New Attitude
New Sacrifices
New Risks
New Failures
New Habits
New Successes
Where the
Growth
happens
Ian Rheeder
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Question?
Write down the
three most stressful things
that happened to you during your
teenage years or adulthood,
or even your career.
Ian Rheeder
Part 2 of 4
Part 1: Energy & Focus
Part 2: Energy (Feelings, Why)
Part 3: Focus (thinking)
Part 4: Exercises – Values, Goal Set
Motivating Salespeople
The Big “C” is Choice
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Why are some people so successful?
Time Feb 2006
The ‘gene’ is
Persistence
10,000 hours
Ian Rheeder
If reality looks
NEGATIVE, make an
OPTIMISTIC plan.
Neuroscience
A THOUGHT is a gentle flare, a
quiet breeze or whisper -- a tiny
fraction of a feeling.
Ian Rheeder, Markitects
A FEELING is a giant flame -- a
strong wind of traction -- that lifts
the laziest soul to ACTION.
THOUGHTS & FEELINGS
BECOME
ACTIONS,
which
MANIFESTS
REALITY
Ian Rheeder, www.markitects.co.za
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2% of
body
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400,000,000,000 bits/sec
Synapses
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We manufacture our reality
1,000 pound, 17 foot croc
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What is
three-times more
powerful than
positive thinking?
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Part 3 of 4
Part 1: Energy & Focus
Part 2: Energy (Feelings, Why)
Part 3: Focus (How, Plan, Thinking)
Part 4: Exercises – Values, Goal Set
The Neuroscience of Persuasion
The Big “C” is Choice
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Hope alone, is not
the best strategy.
Focused -- but no plan of action
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We are the only mammal that can
choose our thoughts!
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Brain’s
Conscious
“Reality”
0.0004%
Viktor Frankl
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(1905 – 1997)
Man’s Search for Meaning (1946)
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Question: What’s Your Reality
“Calm & Positive”
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Exercise?
Look at your 3 most stressful things
that happened to you.
Ian Rheeder
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Question?
Did at least one or more of these
thing make you grow/mature into the
person that you like being today?
Warren Bennis & Thomas. (2002). Crucibles of Leadership.
Harvard Business R. Study of 40-Top CEOs in the USA. All
grew the most as leaders from stressful periods in life.
Ian Rheeder
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In reality, “bad luck” almost always
becomes “good luck”; we just can’t
see it at the time.
Ian Rheeder
The Lesson?
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Consciously choose to look for the
positive lessons, whilst we are going
through any “reality”.
Ian Rheeder
Spreitzer, G, & Porath, C. (Jan-Feb, 2012), Harvard Business Review. p.96, and p.102
• Creativity increases by 300%.
• Call centre staff
400% higher
sales
• Other sales staff
37% higher
sales
Optimism
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Dr. Martin Seligman
discovered an optimist outsells
a pessimist by 50%.
Part 4 of 4
Part 1: Energy & Focus
Part 2: Energy
Part 3: Focus
Part 4: Exercises – Values, Goal Set
The Big “C” is Choice
Ian Rheeder
It’s a beautiful
experience,
when your career
and your passion
come together.
VALUES & CAREER
Do you know your
Core Values?
BUT…
AND…
Have you linked
them to your career?
Are you aware of your Values?
Your personal values will influence
your behaviour
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Spark without
fuel.
Ignited genius.
“Yes I can!”
(Fire & Fuel)
Damp
smouldering
wood.
No spark and
no fuel.
Fuel without
spark. Genius
stuck in the mud.
Low HighMedium
Talent, Skills, Knowledge, Experience, Support
ValenceSynergy(Spark)
Motivation:MinimisePain&MaximiseGain
Expectancy (Fuel)
Source: Based on professor Victor Vroom’s Expectancy Theory on Motivation
“Community”
10-Tips
Sales Goals
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Choose a Sales Goal
(Area: Career & Financial)
Exercise: Sales Goals
Personal Power
is
the ability
to
take ACTION.Anthony Robbins
“I WILL
cause
I CAN.”
Ian Rheeder
ian@markitects.co.za
www.markitects.co.za
THANK YOU!
The Big “C” is Choice: by

Motivation, Sales & Success