Samsung Experience Store Strategy

PRESENTED BY - HHMN GROUP:
QUINCY HENRY LA’TOSHIA MILLER
JACQUEZ HODO BRIAN NATYSIN
WELCOME TO
THE
GALAXY

SAMSUNG ELECTRONICS OVERVIEW
70 years of developing innovative technologies
~
A digital leader

SAMSUNG GOAL
To provide people with innovative technology and services in
which to build a better global society.

MARKET POSITION:
• Ahead of the market
• Samsung 31% vs. Apple, Inc. 17.5%

ORGANIZATIONAL OPPORTUNITIES
CONSUMERS:
• BOTH MALE & FEMALE
• AGES 18-55
• COLLEGE STUDENTS
• ENTREPRENEURS
• BUSINESS ORGANIZATIONS
• MULTI-TASKERS
COLLABORATORS: BEST BUY
• Samsung = Largest Distributor
• World’s Largest Electronics Retailer
• Increase consumer traffic

EXTERNAL MARKET
MIRROR COMPANIES
COMPETITOR COMPANIES THAT OFFER SIMILAR PRODUCT LINES ACROSS ENTIRE CATALOG
-MOBILE DEVICES / HOME ELECTRONICS / HOME APPLIANCES-

EXTERNAL MARKET
CATEGORY COMPETITORS
-MOBILE DEVICES-

SIGHT
AND
TOUCH

CHALLENGES & SOLUTIONS
CHALLENGES:
• PRODUCT AVAILABILITY
• PRODUCT KNOWLEDGE
• PRODUCT SPECIALIZATION
SOLUTION:
• “THE GALAXY”
• PHYSICAL LOCATION
• INCREASE BRAND AWARENESS
• SAMSUNG SPECIALIST

STRATEGY FORMULATION
ASSESS POTENTIAL PROBLEMS:
• STAFFING IS DETERMINED BY SALES
• EMPLOYING MAJORITY SAMSUNG ASSOCIATES
• COMMUNICATION WITH HUMAN RESOURCES
RESEARCH & DEVELOPMENT
• SLIGHT INCREASE IN COSTS
• RESEARCH IS DETERMINED BY:
• CONSUMER DEMOGRAPHICS
• ANALYTICS OF PRODUCTS SOLD

MARKETING – CONSUMER INTERACTION
THE GALAXY:
• PRODUCT AVAILABILITY – TESTING & INTERACTION
• ON-SITE SUPPORT & REPAIR SPECIALISTS
MARKETING CAMPAIGN:
• NEW YORK CITY
• STORE PROMOTIONS & DISCOUNTS
• COMMERCIAL & ONLINE ADS
• BILLBOARDS
• NEWSPAPER ADS
• SAMSUNG WEBSITE

LEGAL FACTORS
INTELLECTUAL PROPERTY -IN TERMS OF DESIGN
OPERATION SETBACKS -DISTRIBUTOR DILEMMAS

SAMSUNG PHILOSPHY
DEVOTING ITS TALENT AND TECHNOLOGY TO CREATING SUPERIOR PRODUCTS
AND SERVICES THAT CONTRIBUTE TO A BETTER GLOBAL SOCIETY.

FINANCIAL DATA ANALYSIS
0
2
4
6
8
10
12
14
16
Price/Earnings ratio
Samsung
Apple
Sony

0
0.2
0.4
0.6
0.8
1
1.2
Price/Earnings growth ratio
Samsung
Apple
Sony

0
0.2
0.4
0.6
0.8
1
Debt to Equity ratio
Samsung
Apple
Sony

0
2
4
6
8
10
12
14
16
Current ratio
Samsung
Apple
Sony

0
0.2
0.4
0.6
0.8
1
Debt to Equity Ratio
Samsung
Apple
Sony

0
5
10
15
20
25
30
35
40
45
Gross Profit Margin
Samsung
Apple
Sony

-5,000.00
15,000.00
35,000.00
55,000.00
75,000.00
95,000.00
115,000.00
135,000.00
Earnings per share
Samsung
Apple
Sony

STRATEGY IMPLEMENTATION
DEC 2014-MAR 2015 | APR 2015-JUNE 2015 | JULY 2015 | SEP 2015 | OCTOBER 15TH 2015 | NOVEMBER 1ST 2015
MARKET SELECTION STORE SIZE WORK BEGINS @ AD CAMPAIGNSTORE COMPLETE OPENING DAY
DETERMINATION & NYC FLAGSHIP BEGINS FULLY STAFFED
DESIGN APPROVAL STORE
YEAR ONE

JAN 2016| FEB 2016-APR 2016 | MAY 2016 | JUNE 2016 | JULY 2016 | OCT 2016 | NOV 2016 | DEC 2016 | JAN 2017
ANALYSIS OF
PRODUCTS SOLD
YEAR TWO
UPDATED
MARKET
ANALYSIS
SIGN LEASES IN
NEW MARKETS
PUBLIC
ANNOUNCEMENT
OF NEW MARKET
STORES
BEGIN STORE
DESIGN &
HIRING EVENT
LAUNCH AD
CAMPAIGN
STORES
COMPLETED
FINANCIAL
ANALYSIS
DETERMINE
NEW US
STORE
MARKETS

FEB - JUNE 2017| APRIL 2017| JULY 2017| AUG 2017| SEPT 2017| OCT 2017 | NOV 2017-MAR 2018 |
DETERMINE NEW
MARKETS – NON
US
YEAR THREE
SIGN LEASES
IN NEW US
MARKETS
SIGN LEASE IN NON
US MARKET
LOCAL HIRING
EVENTS (US) IN-
STORE DESIGN AT
ALL NEW
LOCATIONS
AD CAMPAIGN
LAUNCH + GLOBAL
HIRING EVENT
STORES
COMPLETE &
FULLY
STAFFED
NEW
LOCATIONS
OPEN
OPERATIONAL + PERFORMANCE
ANALYSIS. CONSUMER
SATISFACTION SURVEY.
FEASABILITY STUDIES ON NEW
WORLDWIDE LOCATIONS

STRATEGY EVALUATION
EVALUATE OUR BUSINESS INTELLIGENCE BY ANALYZING:
• SALES & PROFIT REPORTS
• CONSUMER PURCHASE HABITS
• OUR STANDARD OF EXCELLENCE

WELCOME TO
THE
EXPERIENCE

Samsung Experience Store Strategy

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