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Five                                              Facebook                                              Strategies        ...
1. Drive online traffic   2. Drive foot traffic   3. Build community   4. Generate leads   5. Boost sales© 2012 Mari Smith...
Biggest   headache?   visibility© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismit...
Pay to play© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/maris...
Solution ?© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marism...
1.   Drive online traffic© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | goo...
Example : Wholefoods© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.c...
shar eable    H ighly             Content is King!© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/mar...
Example : Carol’s                                       Daughter© 2012 Mari Smith International, Inc. | marismith.com | fa...
Example : Costa                  coffee© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @m...
Example : Costa                  coffee© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @m...
Editorial calendar© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com...
Post outside                  business hours© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith...
Mix up PHOTOS + TEXT© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.c...
Repurpose content© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+...
Give away                                            your best stuff© 2012 Mari Smith International, Inc. | marismith.com ...
Embrace s                       ha ring               your conte                         nt© 2012 Mari Smith International...
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
2.              Drive foot traffic© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marism...
Create               irresistible offers© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @...
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Include clear CTA’s© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.co...
3.                 Build community© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marism...
Engagement is                 Queen!      rules                        s he                                     …and s    ...
Biggest fear?© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/mar...
MUST respond© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/mari...
Create superfans!© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+...
Fan Page Friday© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/m...
4.              Generate leads© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith ...
Contests  sweepstakes, drawings© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith...
Examples© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
5.                         Boost sales© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @ma...
Live video, chat•Linqto•Livestream•Google Hangout© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/mari...
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Host “office hours”© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.co...
“Facebook is the next              generation Internet”© 2012 Mari Smith International, Inc. | marismith.com | facebook.co...
Takeaways •   Content is KING •   Create SHAREABLE content •   Fans turn on Notifications •   Experiment with OFFERS •   E...
Got questions?            Connect with Mari on these sites:            Facebook: www.facebook.com/marismith            Twi...
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iStrategy London - Five Facebook Strategies for Maximum Impact, Reach and ROI Mari Smith, Mari Smith International

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With Facebook's vast changes and evolution in 2012, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. In this information-rich session, Mari Smith – premier Facebook marketing expert and co-author of the book Facebook Marketing: An Hour A Day – will reveal five proven strategies that will help to immediately boost your results and impact your bottom line. You'll end up with plenty of actionable tips and inspiration to breathe new life into your Facebook marketing approach. The result: increased customer engagement, more loyal fans, and much improved measurable growth.

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iStrategy London - Five Facebook Strategies for Maximum Impact, Reach and ROI Mari Smith, Mari Smith International

  1. 1. Five Facebook Strategies MARI SMITH Social Media Thought Leader for Maximum Impact, Reach & ROI© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  2. 2. 1. Drive online traffic 2. Drive foot traffic 3. Build community 4. Generate leads 5. Boost sales© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  3. 3. Biggest headache? visibility© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  4. 4. Pay to play© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  5. 5. Solution ?© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  6. 6. 1. Drive online traffic© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  7. 7. Example : Wholefoods© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  8. 8. shar eable H ighly Content is King!© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  9. 9. Example : Carol’s Daughter© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  10. 10. Example : Costa coffee© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  11. 11. Example : Costa coffee© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  12. 12. Editorial calendar© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  13. 13. Post outside business hours© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  14. 14. Mix up PHOTOS + TEXT© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  15. 15. Repurpose content© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  16. 16. Give away your best stuff© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  17. 17. Embrace s ha ring your conte nt© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  18. 18. © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  19. 19. 2. Drive foot traffic© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  20. 20. Create irresistible offers© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  21. 21. © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  22. 22. Include clear CTA’s© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  23. 23. 3. Build community© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  24. 24. Engagement is Queen! rules s he …and s the h ouse!© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  25. 25. Biggest fear?© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  26. 26. MUST respond© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  27. 27. Create superfans!© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  28. 28. Fan Page Friday© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  29. 29. 4. Generate leads© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  30. 30. Contests sweepstakes, drawings© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  31. 31. Examples© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  32. 32. 5. Boost sales© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  33. 33. Live video, chat•Linqto•Livestream•Google Hangout© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  34. 34. © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  35. 35. Host “office hours”© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  36. 36. “Facebook is the next generation Internet”© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  37. 37. Takeaways • Content is KING • Create SHAREABLE content • Fans turn on Notifications • Experiment with OFFERS • Engagement is QUEEN • Build community , SUPERFANS • Run CONTESTS , sweepstakes, drawings • Host LIVE online events • Ask for the sale !© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
  38. 38. Got questions? Connect with Mari on these sites: Facebook: www.facebook.com/marismith Twitter: @marismith Google+: www.google.com/+marismith Mari’s blog: www.marismith.com© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith

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