LinkedIn has introduced 2 tools to improve your social media marketing a bit smarter: Content Marketing Score and Trending Content.

1. Introducing LinkedIn's 2 New Tools For Inbound Marketing
By Zahiyah Sallim
LinkedIn has introduced 2 tools to improve your social media marketing a bit
smarter. Content Marketing Score assists you in measuring your company's success
and Trending Content provides insights into what successful content looks like,
giving you much more in-depth context.
On top of measuring your success with LinkedIn marketing analytics, these 2 tools
offer some additional LinkedIn-specific recommendations that can be coupled and
tracked with your existing tools. Wouldn't it be wonderful to have more data that is
actionable and specific?
Let us take a deeper understanding of these tools and look at how you can use them
in your marketing campaigns.
Content Marketing Score
LinkedIn's Content Marketing Score provides the data you need to grow your
company's presence. It measures the members' engagement with your "Sponsored
Updates", "Company Pages", "LinkedIn Groups", "Employee Updates", and
"Influencer Posts" if applicable, and ranks you against your competitors based on
these criteria.
You can filter your score results and compare them against others in the same
region, seniority, company size, job function, and/or industry. LinkedIn will also give
you recommendations for improving your score over time.
The competitor data is a great tool especially for viewing who you are matched up
against and how you perform against them, which can be eye-opening.
If your company wants to take a deep dive into optimizing its LinkedIn presence,
these metrics will be very helpful in mastering the first step of LinkedIn, which is

2. engaging your followers. If you are interested in getting the full picture of how your
LinkedIn marketing drives results, you can supplement your Content Marketing
Score with the rest of your marketing analytics.
Trending Content
One crucial aspect of developing an Inbound Marketing* strategy is to be on top of
the current happenings in your industry. It is important to know the current issues if
you plan on creating compelling content that will generate traffic and leads. Having
an RSS feed set up on top websites to get news from is a good start. LinkedIn's
Trending Content is an additional tool for your industry monitoring list.
This interactive tool reveals the most popular content on LinkedIn for each different
audience and topic segment, such as automotive, executive, financial services,
health and pharmaceuticals, high-tech, IT, marketing, small businesses, students,
and venture capitalists. You can pick your segment and view top shared articles and
topics from posts and Influencers Channel on LinkedIn.
Aside from LinkedIn, you can boost your marketing efforts with other social media
platforms such as Facebook and Twitter! To achieve that, read up on these tools that
will help you optimize these channels.

3. * Inbound marketing is a form of digital marketing that involves SEO, Social Media,
blog and landing pages to generate sales leads.